Characteristics Of Gilgamesh - 712 Words

The Epic of Gilgamesh narrates the life of Gilgamesh which demonstrates a clear idea of who he was and how his character evolved throughout his journey, depending on who he met. Gilgamesh was known as the King of the city of Uruk who was not very well liked by many people. Despite there have been many versions of Gilgamesh that has been passed down for years, Gilgamesh was always portrayed as a strong and mighty ruler who had and got what he wanted, undeterred by how his people felt. Like most modern heroes, Gilgamesh can be seen with the characteristics such as intelligence, physical strength, and bravery. The main characteristic that describes Gilgamesh is his intelligence. Gilgamesh may not seem intelligent to most readers because of†¦show more content†¦With the blessing of the sun god Shamash [Enkidu and Gilgamesh] succeed, and they cut down some magnificent trees that float down the Euphrates River to Mesopotamia† (The Epic of Gilgamesh 96-97). Gilgamesh and Enki du, his equal, kills Humbaba successfully not only because they were blessed by Shamash, but most importantly because of Gilgamesh’s pure strength. Even without the blessing of Shamash, there isn’t a doubt that Gilgamesh and Enkidu could have successfully finished off the giant, Humbaba. Not only is Gilgamesh physically strong, but he is certainly brave. Bravery is also an important depiction of Gilgamesh throughout The Epic of Gilgamesh. Gilgamesh was brave in most of the events in the epic, but the main component was after Enkidu died and he went out of his way to try to find immortality (The Epic of Gilgamesh 97). Throughout the epic, Gilgamesh’s character seems to evolve after the death of Enkidu and this is the turning point for him. â€Å"He braves monsters, runs along the sun’s path under the earth at night, encounters a mysterious woman who keeps a tavern at the edge of the world, passes a garden of jeweled trees, crosses the waters of death, and finally arrives at the doorstep of Utanapishtim and his wife† (The Epic of Gilgamesh 97). When Gilgamesh encountered Utanapishtim, he was doubted at first, but he did not give up. Gilgamesh did what he was told even if he failed at certain tasks and ended up withShow MoreRelatedCharacteristics Of Gilgamesh1021 Words   |  5 Pagesancient literature, we see many characters play the role of a hero. In Gilgamesh, he plays the role of a tragic hero. Gilgamesh was created by the gods. Gilgamesh was feared for his god-like strength and aggression, but later, the audience pities him when we see his sorrow spirit from his friends death. Gilgamesh was perceived as being extremely strong. What made Gilgamesh a hero, is the battles he fought to become strong. Gilgamesh defeated monsters through his physical strength and endurance. He createdRead More Characteristics of Gilgamesh and Enkidu in Fosters The Epic of Gilgamesh835 Words   |  4 Pagesones. In the book, The Epic of Gilgamesh, by Benjamin Foster, both Gilgamesh and Enkidu had positive and negative characteristics that affected the outcome of their journey and their adventures they experienced throughout their lives. Gilgamesh was considered a hero because he had many great qualities, such as loyalty, perseverance, and heroism. Although these are heroic traits, he also had his flaws and was self-righteous, selfish, and prideful. Gilgamesh was a great man and was seen asRead MoreThe Characteristics Of A Hero Journey In The Epic Of Gilgamesh1035 Words   |  5 Pageshero story is present in a variety of the arts ranging from the earliest surviving work of literature, to children’s books, to modern day motion picture masterpieces. The characteristics of a hero have withstood the test of time, and remained remarkably similar. Traits of a modern day hero can be traced back to â€Å"The Epic of Gilgamesh† which dates back to two-thousand BC. This reflects the power of a hero and its message that it portrays to audiences of all ages and backgrounds. The ability to captureRead More The Epic of Gilgamesh is Truely an Epic Essay1690 Words   |  7 PagesThe Epic of Gilgamesh is Truel y an Epic An epic is an extended narrative poem in elevated or dignified language, celebrating the feats of a legendary or traditional hero.  Ã‚   The main characteristics of an epic as a literary genre is that it is a long poem that tells a story, it contains an epic hero, its hero searches for immortality (but doesnt find it physically, only through fame), gods or other supernatural beings are interested and involved, and it delivers an historical message.  Read MoreGilgamesh704 Words   |  3 Pagessupernatural enemies, quests, war, or adversity. The Epic of Gilgamesh depicts most of these characteristics of epic heroism. The description about his birth to the journey and adventures in his life meets the characteristics of an epic hero. Although, at some points, Gilgamesh engages in acts of selfishness and arrogance, I believe he achieves the characteristics of an epic hero and portrays those characteristics throughout the epic. Gilgamesh is described as a son of a mortal man and a goddess, whichRead MoreBeowulf And The Epic Of Gilgamesh1667 Words   |  7 Pagessociety, a hero is viewed as someone who embodies the characteristics of selflessness, courage, honesty, and integrity. The same characteristics were essential to be thought of as a hero 3,000 years ago as well. Two of the most widely known epic poems of their time were Beowulf and The Epic of Gilgamesh. Both Beowulf and Gilgamesh embody traits known exclusively of a hero. The poem of Beowulf and The Epic Gilgamesh both showcase the characteristics required of being an epic, in that they include a heroRead MoreSimilarities Of Mythical Heroes781 Words   |  4 PagesMythical heroes have more similarities than differences. They are all heroes that should carry the same characteristics and have more similarities than differences. In all of the myths, the heroes have shown characteristics, which helped them in different ways. Similar to Isis and Gilgamesh Determination. The young girl’s preparation to escape the house and Finn McCool’s Wife (Oonagh) preparation to take the massive giant back. Gilgamesh’s bravery to fight the big giant Humbaba and Oonagh’s BraveryRead MoreAnalysis Of The Epic Of Gilgamesh 975 Words   |  4 Pagesof Gilgamesh, a book written millenniums ago, is the story of a two-thirds god and one third man named Gilgamesh who is devoted to the self-improvement of full god. Even though Gilgamesh knows immortality is impossible he continues to seek the self- improvement eternal life because the god within him conflicts with his humanity. Since Gilgamesh has two-thirds god in him, he gets everything he desires except immortality. Due to the fact that it was the one thing he couldn t have, Gilgamesh setsRead MoreThe Role of Enkidu Essay1064 Words   |  5 PagesHerbert Mason’s interpretation of an extract of the Epic of Gilgamesh lacks a large amount of text and the legendary hero so common in later epics such as Odyssey and Beowulf. Because the later epics are considered to be based on the Epic of Gilgamesh it is important to consider why, in Mason’s translation, is there a lack of an impressive amount of text and of a legendary hero. While it is effortless to attribute the missing characteristics of the story to the translation, the events of the story suggestRead MoreEpic Passages of The Epic of Gilgamesh and Homers Odyssey921 Words   |  4 Pagesdefinition of a hero has evolved over time through both written word and human experiences, so what is a hero? In the two epic passages The Epic of Gilgam esh and Homers Odyssey, heroism appears to be a clear distinction with the literature, and has the same basic framework as today’s definition of a hero. Historically, in the texts, heroes such as Gilgamesh and Odysseus are protagonists viewed and credited with great bravery and most certainly heroism. Nearly all of the heroic figures throughout time

How to Improve and Retain Your German Fluency

Here are some suggestions to help you with your goal to improve your German.   Surround yourself in German:Label your home, your workplace with German words. And dont label with nouns only. Do colours, verbs (such as à ¶ffnen /open and schließen /close on a door), adjectives (e.g. rauh/rough, weich/soft on different textures).Paste the conjugation of verbs you have difficulties with on your bathroom mirror.Change the settings on your computer to German.Have a German site as your homepage.Learn at least one German word a day: More if you can retain them. Then practice it on someone that day or write it in a sentence, so that it becomes part of your spoken vocabulary and not just your comprehension vocabulary.Write in German every day: Keep a journal or diary, get an e pen-pal or join the one-on-one classes on our forum. Write your to-do lists in German.Read in German every day: Read, read, read!Subscribe to a German newspaper/magazine, a German-American newspaper or read German magazines/newspapers online.Use a German cookbook.Read childrens books. They expo se you to basic vocabulary, dont have much jargon and often use repetition. As your vocabulary increases, try older childrens/youth books.Read dual-language books. They give you the satisfaction of reading more advanced classic books.Listen to German every day: Challenge yourself to watch a German podcast, show etc. or listen to German music every day.Find a German buddy: If there are no Germans near where you live, pair up with someone else who is learning German and commit yourselves to speaking only German with each other.Practice wherever you go: Though limited in a non-German speaking country, with some creativity, you can get some daily German practice. Every little bit helps.Become involved in your local German club: Also try the universitys Kaffeeklatsch, the Goethe-Institute. Depending where you live, you may have the opportunity to attend German festivities, German film screenings, book clubs etc. If no such thing exists in your community, why not create your own German c lub? Even just a simple evening of German board games with two or three people will enrich your German learning experience.Take a German course: Check out your community college, university or language schools for courses. Study for a German proficiency test this year.Study/Work in Germany: Many German organizations and institutions offer scholarships or grants for a study abroad experience.Most important resolution to always keep: Believe that you can and will learn German.

Warning Signs on Short Scholarship Essay Samples You Must Be Aware Of

Warning Signs on Short Scholarship Essay Samples You Must Be Aware Of What Is So Fascinating About Short Scholarship Essay Samples? That's why you truly have to take into account what school you go to. For your college scholarship essay, you might be asked about your career objectives. I am in need of financial help so as to attend college because I'm a low-income student. In any case, the scholarship will give me the opportunity to advance my interpersonal skills at a greater level. New Step by Step Roadmap for Short Scholarship Essay Samples The judges want to know you with nice and bad. Some individuals have short attention span so that you will need to have the writing skills to create your point with merely a few words. As a Master's student in the united states, I plan to compose articles on such subjects from the view of someone born, raised, and educated in Africa. 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Mesopotamian Art and Arquitecture Essay Example For Students

Mesopotamian Art and Arquitecture Essay Mesopotamian Art and ArchitectureThe arts and buildings of the ancient Middle Easterncivilizations developed in the area (now Iraq) between theTigris and Euphrates rivers from prehistory to the 6thcentury BC. Their art reflects both their love and fear of natural forces, as well as their military conquests. The soil of Mesopotamia yielded the civilizationsmajor building material, mud brick. This clay also was usedby the Mesopotamians for their pottery, terra-cottasculpture, and writing tablets. Few wooden artifacts havebeen preserved. Stone was rare, and certain types had tobe imported; basalt, sandstone, diorite, and alabaster wereused for sculpture. Metals such as bronze, copper, gold,and silver, as well as shells and precious stones, wereused for sculptures and inlays. The art of Mesopotamia includes a mix from peoplewho differed ethnicly and linguistically. Each of thesegroups made its own contribution to art until the Persianconquest of the 6th century BC. The first dominant peo pleto control the region and shape its art were the non-SemiticSumerians, followed by the Semitic Akkadians,Babylonians, and Assyrians. The earliest architectural and artistic remains knownto date come from northern Mesopotamia from theproto-Neolithic site of Qermez Dere in the foothills of theJebel Sinjar. Levels dating to the 9th millennium BC haverevealed round sunken huts outfitted with one or twoplastered pillars with stone cores. When the buildings wereabandoned, human skulls were placed on the floors,indicating some sort of ritual. Artifacts from the late Uruk and Jamdat Nasr periods,also (about 3500-2900 BC), have been found at several sites, but the major site was the city of Uruk. The majorbuilding from level five at Uruk (about 3500 BC) is theLimestone Temple; its superstructure is not preserved, butlimestone slabs on a layer of stamped earth show that itwas niched and monumental in size, measuring 250 x 99ft. Some buildings at Uruk of level four were decorated withcolorful cones inset into the walls to form geometricpatterns. Another technique that was used waswhitewashing, as in the White Temple, which gets its namefrom its long, narrow, whitewashed inner shrine. It was builtin the area of Uruk dedicated to the Sumerian sky god Anu. The White Temple stood about 40 ft above the plain, on ahigh platform, prefiguring the ziggurat, the stepped tower,typical Mesopotamian religious structure that was intendedto bring the priest or king nearer to a particular god, or toprovide a platform where the deity could descend to visitthe worshipers. A few outstanding stone sculptures were unearthed atUruk. The most beautiful is a white limestone head of awoman or goddess (about 3500-3000 BC), with eyebrows,large open eyes, and a central part in her hair, all intendedfor inlay. A tall alabaster vase (about 3500-3000 BC), withhorizontal bands, or registers, depicts a procession at thetop, with a king presenting a basket of fruit to Inanna,goddess of fertility and love, or her priestess; nude priestsbringing offerings in the central band; and at the bottom arow of animals over a row of plants. The first historical epoch of Sumerian dominancelasted from about 3000 BC until about 2340 BC. Whileearlier architectural traditions continued, a new type ofbuilding was introduced, the temple oval, an enclosure witha central platform supporting a shrine. City-states centeredat such cities as Ur, Umma, Lagash, Kish, and Eshnunnawere headed by governors or kings who were notconsidered divine. Much of the art is commemorative;plaques, frequentl y depicting banquet scenes, celebratevictories or the completion of a temple. These were oftenused as boundary stones, as was the limestone stele(Louvre, Paris) of King Eannatum from Lagash. In tworegisters on one side of the stele the king is depictedleading his army into battle; on the other side the godNingirsu, symbolically represented as much larger than ahuman, holds the net containing the defeated enemy. TheStandard of Ur (about 2700 BC) a wooden plaque inlaidwith shell, schist, lapis lazuli, and pinkish stone, has threebands of processions and religious scenes. The Semitic Akkadians gradually rose to power in thelate 24th century BC; under Sargon I (about 2335-2279BC), they extended their rule over Sumer and united thewhole of Mesopotamia. Little Akkadian art remains, butwhat has survived is endowed with technical mastery, greatenergy, and spirit. In the Akkadian cities of Sippar, Assur,Eshnuna, Tell Brak, and the capital at Akkad (still to befound), the palace became more important than thetemple. The most significant Akkadian innovations were thoseof the seal cutters. The minimal space of each seal is filledwith action: Heroes and gods grapple with beasts, slaymonsters, and drive chariots in processions. A newAkkadian theme, developed and continued in the periods tofollow, was the presentation scene, in which anintermediary or a personal deity presents another figurebehind him to a more important seated god. Except forstories from the Gilgamesh epic, many myths that aredepicted have not been interpreted. In Our Time The Nick Adams Stories Were My Favorite Of The Collection EssayNot only is there more detail, but at times figures overlap,giving the viewer a sense of people and animals in realspace. The art of the late Assyrian seal cutter is acombination of realism and mythology. Even thenaturalistic scenes contain symbols of the gods. These objects may have originated outside of Assyria, for theyresemble Syro-Phoenician crafted objects found at ArslanTash on the upper Euphrates and at Samaria, capital of theIsraelite kingdom. The lioness plaques incorporateEgyptian iconography and are examples of the bestPhoenician craftsmanship. Thousands of ivory carvingsdisplaying a variety of styles have been recovered atNimrud. The art of the peoples who lived on the fringes of theAssyrian Empire at times lacks the aesthetic appeal of thatof the capital. In Tell Halaf, a local rulers palace wasdecorated with weird reliefs and sculpture in the round;among the hybrids is a scorpion man. At the site of TellAhmar in northern Syria, ancient Til Barsip (Assyrian KarShalmaneser), a palace decorated extensively withAssyrian wall paintings was uncovered. Some of thepaintings are attributed to the mid-8th century BC; others toa rebuilding by Assurbanipal in the 7th century BC. Fromthe earlier building are scenes with winged genii, the defeatof the enemy and their merciless execution, audiencesgranted to officials, and scribes recording booty fromsubjugated nations. The paintings in Khorsabad were moreformalrepeat patterns in bands are topped by two figurespaying homage to a deity. Excavations in Lorestan, themountainous region of western Iran, yielded fine bronzes offantastic creatures, probably made in the middle or lateAssyrian period. These were used as ornaments forhorses, weapons, and utensils. Syria, Phoenicia, and Palestine were on the land routebetween Asia Minor and Africa, and the ancient art of thisarea always shows the influence of those who conquered,passed through, or traded with its inhabitants. Mesopotamian-style cylinder seals from the Jamdat Nasrperiod have been found. Pottery, works in stone, andscarabs were influenced by dynastic Egypt beginning in the29th century BC. Bronze figurines from Byblos of the early2nd millennium are more distinctly Phoenician, as aredaggers and other ceremonial weapons found there. Although the motifs used by local artisans came frombeyond the immediate regionCrete, Egypt, the HittiteEmpire, and Mesopotamiathe technique embodied incrafted objects found at Byblos and Ugarit is distinctlyPhoenician. Phoenician goldsmiths and silversmiths wereskilled artisans, but the quality of their work depended ontheir clientele. Ivory work was always of the higheststandards, probably because of Egyptian competition. Phoenicians sold their wares all over the Middle East, andthe spread of Middle Eastern style and iconography, likethe alphabet, can be attributed to these great traders ofantiquity. The Babylonians, in coalition with the Medes andScythians, defeated the Assyrians in 612 BC and sackedNimrud and Nineveh. They did not establish a new style oriconography. Boundary stones depict old presentationscenes or the images of kings with symbols of the gods. Neo-Babylonian creativity manifested itself architecturallyat Babylon, the capital. This huge city, destroyed (689 BC)by the Assyrian Sennacherib, was restored byNabopolassar and his son Nebuchadnezzar II. Divided bythe Euphrates, it took 88 years to build and wassurrounded by outer and inner walls. Its central feature wasEsagila, the temple of Marduk, with its associatedseven-story ziggurat Etemenanki, popularly known later asthe Tower of Babel. The ziggurat reached about 300 ft inheight and had at the uppermost stage a temple (a shrine)built of sun-dried bricks and faced with baked bricks. Fromthe temple of Marduk northward passed the processionalway, its wall decorated with enamelled lions. Passingthrough the Ishtar Gate, it led to a small temple outside thecity, where ceremonies for the New Year Festival wereheld. Nabonidus (reigned 556-539 BC), the last Babylonianking, rebuilt the old Sumerian capital of Ur, including theziggurat of Nanna, rival to the ziggurat Etemenanki atBabylon. It survived well and its facing of brick has recentlybeen restored. In 539 BC the Neo-Babylonian kingdom fell to thePersian Achaemenid king Cyrus the Great. Mesopotamiabeame part of the Persian Empire, and a royal palace wasbuilt at Babylon, which was made one of the empiresadministrative capitals. Among the remains from Babylonof the time of Alexander the Great, is a theater he built atthe site known now as Humra. The brilliance of Babylonwas ended about 250 BC when the inhabitants of Babylonmoved to Seleucia, built by Alexanders successors.

Problem solving and decision making Consideration of Individual Differences using the Myers

Title and Abstract The title used partially gives the reader a clue on what is to be discussed but does not elaborately and vividly bring out a picture of what the article entails. It has not been clearly stated that the problem solving and decision marking is based on the determination of the individual differences among various people. The abstract on the other hand has been too general hence the exact details contained in the article have not been well brought out.Advertising We will write a custom essay sample on Problem solving and decision making: Consideration of Individual Differences using the Myers-Briggs Type Indicator specifically for you for only $16.05 $11/page Learn More Introduction The introduction is well connected with brief but well researched and cited background information. The statement of the hypothesis is acceptable and well brought out. However, the objectives are not clear in the sense that it has not been stated how the use o f this research benefit an organization in decision making. The advantages derived from using this model as compared to the other model have also not been mentioned. It is only mentioned that this model is the most preferred but with no reason to support it. Participant selection (sampling procedures) Generally, this article gives information in a reported manner, that is, the information contained in this article is based on the already tried researched methods and therefore only tries to give an explanation to the research and its findings. Despite all these, there is nowhere mentioned in the article where this model was applied in determining the individual differences in problem solving. In a nutshell, this article is just but a description of a theory that is said to be widely applied but does not give clear evidence on how it was applied. There is no statement of how the research was conducted by the pioneers of this model and the results found from the same. It is therefore v ery difficult to tell the procedures used in the research and how the sampling was conducted. Procedure section This article solely concentrates on describing the relationship between the individual differences and problem solving. Views from the various theorists have also been included to come up with a solid explanation that relates the two aspects; individual differences and problem solving. What has actually been given in this article is barely an explanation but since this is a research that has been conducted, it should be accompanied by lots of supporting evidence which lacks in this article. It is therefore not clear whether the information given in this study is authentic and whether this model can be successfully applied as a reliable tool for decision making. The procedures towards problem solving have been proposed but no report on whether they have ever been tested and tried or not. Measure section The procedures given in this article are consistent and have vivid expl anations. However, it is not authentic and its workability raises doubts. This is basically because the supporting evidence is too little to fully back the information provided. For instance, test-retest approximations bring uncertainty concerning the constancy of MBTI-type marks.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Statistical analysis and results There is very little statistical analysis provided in this article. The assumptions that were taken during the research have not been mentioned anywhere. It is therefore very difficult to tell whether there were assumptions during the research and how they were solved. Discussion and interpretation The article mainly explains the results of the research that was conducted although the results themselves have not been well stated. However, basing on the information disclosed in the article, it is very true that the lack of solid evidence to sup port this model makes the entire model subject to doubt and criticism. This can be exemplified by overdependence on scores of preference on dichotomous as opposed to the continuous scores which is a limiting factor to the echelon of statistical analysis such as assigning of frequencies to the mentioned sixteen types in the module. Additionally, test-retest approximations bring uncertainty concerning the constancy of MBTI-type marks. Some investigators suggest that all personality surveys bear ambiguous stands. From the information provided in the article concerning the MBTI module, it is very to come up with an assertion the MBTI preference has errors and has insufficient scientific back up and research as far as the utility of the MBTI is concerned especially in organizational settings. From the appearance of the description, it can be further argued out that there is no sufficient, well designed research to validate the application of the MBTI perspective in areas like career and organizational and counseling. The current methodologies on which the evidence is supported are inadequate and inefficient to effectively bring forth a reliable module that can be widely used in various areas and fields (Huitt, 1992). General issues Generally, there is flow of ideas throughout the article and all the information has been presented in a logical order that is understandable. However, the problem solving techniques have just been stated in brief without a solid description. It is therefore difficult to understand full how each of them works. Conclusion In my own opinion, this article has attempted to give a vivid explanation to problem solving but the main limitation is that it lacks the scientific and practical evidence of its workability. It can therefore be improved by incorporating more scientific backing to the information disclosed to make it an authentic document that can be adopted.Advertising We will write a custom essay sample on Problem solving and deci sion making: Consideration of Individual Differences using the Myers-Briggs Type Indicator specifically for you for only $16.05 $11/page Learn More Reference Huitt, W. (1992). Problem solving and decision making: Consideration of individual differences using the Myers-Briggs Type Indicator. Journal of Psychological Type, 24, 33-44. This essay on Problem solving and decision making: Consideration of Individual Differences using the Myers-Briggs Type Indicator was written and submitted by user Hattie Reed to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Problem solving and Decision Making Consideration of Individual Differences Using the Myers

Walls Origin Essays

Walls Origin Essays Walls Origin Essay Walls Origin Essay Contents Situational analysis8 Industry name:8 Company name:8 Product name:8 Mission Statement8 Making you Happy8 Walls History9 GROWTH RATE10 PRODUCT LINE10 oPackaging11 TARGET MARKET12 Current Marketing Mix12 oProduct:SS12 Flavors:12 oPrice:12 oPlace:13 oPromotions:13 Target audience13 Target Market:13 Product Review14 Product name:14 Walls Fruttare Ice Cream14 Price of Product:14 Ingredients:14 ICE CREAM MANUFACTURE15 SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM16 oSTRENGTHS16 oWEAKNESSES16 oOPPERTUNITIES16 oTHREATS17 COMPETITORS REVIEW17 OMORE17 oHico:18 POSITIONING THE PRODUCT18 COMPETITIVE ADVANTAGE18 Market Segmentation19 Walls Fruttare have divided market into these segments19 Demographically Segmentation20 GEOGRAPHIC SEGMENTATION20 Behavioral Segmentation21 Benefits:Quality, taste21 Buying behavior21 CONSUMER INVOLVEMENT21 Potential target audiences and user profile22 Students:22 Kids and teenagers:22 Consumer decision Process22 Problem reorganization:22 Informative search:23 I nternal search:23 External Search:23 Evaluation of alternatives:23 oEvoked set approach24 Multi-attributes approach:24 FCB (Foote, Cone, Belding) Model25 Marketing and advertising plan26 oMarketing objective:26 Pricing strategies:26 Promotional strategies:26 Distribution strategies:26 Walls Fruttare Distribution Channel27 Target audience27 oTarget Market:27 oDemographics:27 oPsychographic:28 oPositioning strategy:28 Communication objective28 DAGMAR model:28 Integrated Marketing communication Mix29 oMarketing Mix29 Awareness29 Interest29 Desire29 Action29 Communication mix30 oMarketing Mix30 oSTRENGTHS30 oWEAKNESSES30 Source, message , Medium31 oSource31 oMessage31 oMedium31 s Estimated Budget32 We decide to Estimated our budget as follows32 oBudget for T. V Add32 oBudget for bill boards and panels32 oEstimated Cost of Billboards33 oStreamers cost: PKRS. 70. 75,512divide into 3 cities33 oPrint media: cost PKR 54,75,99934 Summary of Total Budget Allocation35 Promotional campaign guidelines35 oCreative objective35 oCreative strategy35 oElectronic Media36 oSlogan of walls Fruttare36 oAdvertisement Appeal36 Media plan of â€Å"FRUTTARE†37 oMedia objectives37 Reach Frequency of exposure desired, and Impact37 Make Media Plans for Electronic, Outdoors and Print38 Message Continuity38 oGeographic scope of our promotions38 oMedia Strategy38 Summary39 WALLS FRUTTARE ICE CREAM ? Situational analysis Industry name: Food industry Company name: Walls ice cream Product name: Walls fruttare ice cream Mission Statement â€Å"Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Making you Happy Few foods are guaranteed to put a smile on peoples faces like ice cream. But while ice cream should always be fun, weve an ever-growing range of lower fat, lower sugar products. Heart brand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites – theres something for everyone Some ice creams are best as an occasional indulgence, but others can b e a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional goodies like calcium and fruit. For example: * Two scoops of Cornetto (a 100ml serving) have only 79 calories and 2. 4g fat. * Magnum Light (170 calories/10g fat) has 30% fewer calories and 33% less fat than Magnum Classic. Walls History Walls is the brand name of Unilevers Heart brand ice cream business, used originally in the United Kingdom and also currently (2006) in Hong Kong, China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam. Walls (Ice Cream) Ltd is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Walls brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Walls was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In 1959, Walls doubled capacity by opening a purpose built ice cream factory at Gloucester, England. Unilever continues to use the brand for ice cream in the UK Whilst remaining (2006) the market leader in the UK in impulse hand held products such as Cornetto and Magnum, and creative in-home products such as Viennetta, the Walls brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle’s ice cream and ice lollies (absorbing the Rowntrees and Lyons Maid brands), and Mars, spin-off ice cream products. GROWTH RATE The ice cream industry itself is growing with a reasonable rate, but for WALL’S the growth rate is quite  encouraging. The major reason for prevailing this dream like growth rate is the radical growth seen in Cornetto in recent years. WALL’S growth rate for recent year was 12%. PRODUCT LINE Walls is a consumer product with a very long range of ice cream brands. Which are shown in the annexed table. Products| Flavors| Cornetto| Mango, Classico, Strawberry| Feast| Chocolate, Kulfa| Split| Mango, Strawberry| Solo| Mango, Kola Raspberry| Mini milk| Samar, Kulfa| Paddlepop| Banana, Rainbow, Chocolate-Fudge| Fruiti| -| Topten| -| Star Cup| Vanilla, Mango Slash, Vanilla, Chocolate, Strawberry| Family Pack (1 liter)| Mango, Chocolate| Walls has introduce a lot of brands with different flavors, the customers has so many options to select the brand according to their taste. This creates a good image in the mind of the customer which resulting the customer loyalty about the Product. * Packaging :  Multiple packaging ?Small packs:   Sticks   Cones   Cups Take home packs:   ? liter packs   1 liter packs   Tubs Bulk packs: * 10 liter packs TARGET MARKET It is the process of evaluating each market segments attractiveness and selecting one or more segments to enter. Some time companies are able to target every segment, because they are financially strong and they can arrange a vast product line. Walls have been introduce different verities with different pricing of which some of are has high price that can only attract high income group and walls has also different brands with low price which can be easily purchase by low income groups. Walls is easily available in urban and rural areas all over the country. Walls has been targeted every segment and we can say that walls has a Fragmented market. Current Marketing Mix * Product: WALLS FRUTTARE Flavors: MANGO, STRAWBERRY, GRAPES * Price: PKR 30 * Place: Everywhere in Pakistan. * Promotions: * Sales promotion: free sampling * Advertising: TVC, Billboards, Print media Target audience Primary target audience: Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Product Review Product name: Walls Fruttare Ice Cream It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , you transports you to the past, to your childhood, a carefree and happy time. So go out there and make the child inside you happy with not one, not two but three amazing  lollies! Price of Product: The price of walls fruttare is rs. 30. Ingredients: Ice confection containing pulp, sugar, natural colour, stabilizers, citric acid, and natural flavour ICE CREAM MANUFACTURE The basic steps in the manufacturing of ice cream are generally as follows: * Blending of the mix ingredients * Pasteurization * Homogenization * Aging the mix * Freezing * Packaging * Hardening SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM SWOT analysis a method that help to identify the product or company Strength, Weakness, Opportunities, and Threads. SWOT ANALYSIS * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging. * Exists from a long time ago. * Low competition * Captures a lot of market with other products under this brand name. WEAKNESSES * No past experience in this product. * High investment required. * OPPERTUNITIES * Further innovation in the product. * Gap in Mkt. for diet ice cream, which Walls can cover because they are more, establish than others. * Walls proves itself to be quality oriented product and maintain good taste and standard, than it would be able to create a strong position in all (Pakistan) for a long period of time. * THREATS * Hico and Gourmet AND Omore is also new comer, but rapidly increase in their Market share is a big threat for Walls. * Any new entrants. Competitors have more loyal customers COMPETITORS REVIEW * Omore * Hico * Gourmet * OMORE OMORE Ice Cream  is a famous  ice cream  brand in Pakistan. It is manufactured by Engro Foods Limited. As a brief introduction, Engro Foods Limited is a multipurpose manufacturing company. It was established in 2004 and is mainly involved in the manufacturing and marketing of various industrial and consumer products including dairy products, fruit juices, ice cream, industry, chemicals and rice/agriculture produce. Omore is manufactured by Engro Foods Limited which is a subsidiary of Engro Corporation Limited. Engro Corporations portfolio consists of seven businesses which include chemical fertilizers, PVC resin, a bulk liquid chemical terminal, industrial automation, foods, power generation and commodity trade. The brand OMORE has been well established since 2009. OMORE has a fully automatic ice cream manufacturing facility, and has a production capacity capable of producing more than 4. 5 million liters of dairy ice cream a year. It is marketed in major cities of  Punjab. OMORE Ice Cream has initially introduced to limited cities across Pakistan such as Karachi, Islamabad, Multan, Lahore, Sahiwal. Today, the OMORE brand is considered to be the favorite in its hometown  Lahore. OMORE Ice Cream produces a variety of flavors, including chocolate, vanilla, mango, strawberry, orange, kulfi, caramel as well as many more. OMORE Ice Cream is one of the few brands in Pakistan to manufacture pure dairy ice cream. After almost 2 years of its launch, Karachi has finally tasted omore. Shop fascias, round shaped small boards, mobile ice-cream trolleys are very much apparent around the city. * Hico: Hico is one of the oldest selling brands in Pakistan, dealing in pure dairy ice creams. Popular flavors are praline, mango, mixed fruit ice cream, and kulfa. Hico is considered as are actual competitor as they are dealing in the same product line which is dairy ice cream but still e has a competitive edge that we’ll be producing fresh fruits Ice cream with fruit chunks. POSITIONING THE PRODUCT After realizing the need, potential in market and rapidly increasing growth and market share of the product. The company launches a WALL FRUTTARE ice cream and expands its product line. Company tries to position it as an economical, qualities, and variety of features. Which can be easily sell at any times anywhere in the country. Company existing position in the market also helps to position it successfully in Pakistan economy. COMPETITIVE ADVANTAGE * it is innovative product of walls . * it is available in different flaour. * Low fat with less surgar. * Fruits used in 70%and 75% * Best quality and pure taste avail uin markets. * Minimum prices with loyal customers. * Attractive packageing * It good brand image. * Durability long time. and remain good taste. And quality. Market Segmentation A market segment consists of a large identifiable group with a market. Buyers are differ in their wants, purchasing powers, geographical location, buying attitude and buying habits Walls FRUTTARE have segmented market according to consumer characteristics and consumer response. Walls Fruttare take advantage for both these strategies. In identical consumer characteristics those whose geographical, demographic and psyhographic characteristics are common and from an other those customer who give much attention to benefits, occasions and brand. Walls Fruttare have divided market into these segments 1. Demographic segmentation. 2. Geographically segmentation. 3. Psychographic segmentation. 4. Behavior to word Product. The walls Fruttare segmented the entire market into such segments, which are differentiable through: Demographically Segmentation Age: Teenage, 20to40 years. Family Size: 4 to 5 members. Gender: Both male and female. Income: RS 15,000 to RS 35,000. Occupation: Professional, Technical and Students, businessman Social Class: Middle Class. Walls Fruttare introduce the brands for the younger as well FRUTTARE as the childrens. Walls FRUTTARE targeted both high as well as low-income gourds. In simple word we can say that walls introduce of all income and all age groups. GEOGRAPHIC SEGMENTATION Region South Asian Region Pakistan, . Density Urban, rulers Climate Both Northern Southern region of Pakistan. This is segmenting the market on basis of location the factors contributes in it is mainly, the number of population of that area and the living standard of that particular location. The walls has been targeted both urban as well as rural areas. Behavioral Segmentation Occasions:For regular occasion. Benefits:Quality, taste Buying behavior Buying Behavior is the decision processes and acts of people involved in buying and using products. CONSUMER INVOLVEMENT Involving customers in product consumption and making marketing strategy can result in more chance of success and improvement of product, while at the same time strengthening relationships and creating mutual benefits. all the 4 P’s and other stimuli like social and economical are well consider to get response as a product and brand choice and to compel consumer to purchase our product This will lead us to follow these steps. Asking customers before launching our product * Setting up a user Group * Asking customers to evaluate new products * Issuing new product announcements * Understanding our customers * Assess the value of our Product * Analyze customer’s reaction Potential target audiences and user profile Students: In young age, mostly students and children are like the different flavor of ice cream. specia lly,in summer season every one like the ice cream. and every one easily purchase the ice cream. WALLS FRUTTARE is anew launch of walls company. mostlly students prefers the taste and quality product of walls. Kids and teenagers: All age groups prefer ice cream quality and taste. Due to the WALLS FRUTTARE quality and taste and with natural flavors kids and teenagers Prefers more our products. It is not just a lolly. Which has 70% or maybe 75% fruit in it which means more flavour and less sugar. familes and kids are huge fans of WALLS FRUTTARE ice cream. Consumer decision Process * Problem Reorganization * Information search * Evaluation of Alternatives * Purchase Decision * Post purchase evaluation Problem reorganization: The first step starts of consumers buying decision process. Which occurs when the consumer search out a need or want. How consumer notices a need or wants for a product which makes him/her? When consumer want to get some things different , then a need gets created to overcome its thrist and fulfill his desire.. Informative search: Every potential Consumer accumulate a search or gets information that might satisfy or meet the need and wants.. every consumer which starts with respect of specific product. he conducts an internal search. This includes memories of past experiences as well as the examination of other brands. Internal search: If a brand has obtained a high level of brand equity,the brand is creating agood image in the consumer min and Internal research creates a good image to purchase. Internally the consumer perceives different product by their loyalty or affiliation. External Search: The consumer mostly spend time in market search. they are three factor Ability, motivation, cost and benefits. WALLS FRUTTARE is introduced by WALLS which is well known brand of UNILEVER in all over the world. It creates a good image of WALLS FRUTTARE. FRUTTARE is advertising very well which create the awareness in consumer mind. Evaluation of alternatives: Three models can be utilized to portray the nature of the evaluation process. * The evoked set approach. * The multiattribute approach. * Affect referral. * Evoked set approach * Inept set: The inept set consist of the brands that are part of person create a good image that are not considered because they elicit it negative feeling. WALLS FRUTTARE is newly launched and creating a positive image. * Inert set: The inert set holds the brand that the consumer is aware of but the individual has neither negative nor positive feeling about the product. The lack of knowledge of the product usually eliminates it. WALLS FRUTTARE is becoming a loveable product among its target audience. * Multi-attributes approach: Another model of methods consumers use to evaluate purchasing alternatives is the multi-attributable approach. It is very useful method to create awareness about the product. FCB (Foote, Cone, Belding) Model High involvement and Feeling Quardant(Affective) -FeelLearnDo Walls Fruttare lies in the second quadrant of FCB model due to effectiveness of its quality and taste. This product decision has high involvement but requires less specific information. Therefore an attitude or feeling towards the product buying decision process is more important. Marketing and advertising plan * Marketing objective: 1)To achieve maximum market share 2), increase sale 3) create awareness among people. 4)Customer satisfaction. 5) Continue product modification and improvement effort to increase customer benefit and reduce cost * Pricing strategies: The prices strategy of â€Å"WALLS FRUTTARE†:ICE LOLLY available in makets at PKR :30, , which is most suitable for the middle and elite class, this pricing strategy, is very prominent against Other ice cream competitors in Pakistan, WALLS FRUTTARE offer different flavours in markets. * Promotional strategies: WALLS FRUTTARE promotional activities includes print media promotion, electronic media promotion, outdoor media activities which includes billboards, communication mix includes, direct marketing, personal relation, advertising, internet marketing. * Distribution strategies: We are offering WALLS FRUTTARE is easily available through different distridubution channels. Walls Fruttare Distribution Channel Producer warehouse Retailer consumer Walls select this channel because its target market is urban as well as rural area and it is not possible for the Walls to place its product to all the segments directly or with short channel. Target audience Primary target audience: * Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Demographics: Gender: Male and female Age: generationX generation Y Income: RS 30000 (monthly income) * Psychographic: Buying behavior: it is an important step before buying the produet. People of Pakistan try different products which differ from other products. Awareness and trail is the key factor and first step which helps buy people according to necessity. Decision making: We live in male dominant society where males are ont o making decisions and spend according to their earnings. WALLS FRUTTARE starting price is 30 rupees so making decision is not a big deal for a common person. * Positioning strategy: The plan suggested would project as a high quality brand. Considering OMORE ICE CREAM consumer leaving the market and the consumers are running out of alternatives, now would be the best time for WALLS FRUTTARE to take advantage of the market. Consumer Behavior analysis and purchase patterns suggest that the perception of the brand is important. The plan would try to improve that. Communication objective DAGMAR model: Defining advertising goals for measured results is the full form of DAGMAR. The DAGMAR model was built around four stages of communication results, Awareness, interest, desire, Action. Walls fruttare communication strategy fulfill AIDA requirement and thus it lies in AIDA also lies in FCB model. Integrated Marketing communication Mix * Marketing Mix Product: Walls Fruttare Three flavors: Strawberry, Mango, Grapes Price: Fruttare ice Lolly Rs:30 WALL’S is creating awareness about its new products such as Walls Fruttare for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for advertisement and for that it is following AIDA model. Awareness The WALL’S uses print and electronic media plus the sign boards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its newly launched products FRUTTARE. * Interest As the public gets awareness of the produces of WALL’S the next step is to create interest among the target buyers about the product which is again done through advertisement. * Desire The WALLâ₠¬â„¢S create curiosity among the customers and transform that curiosity into the desire of the product. * Action Finally to make the customer purchase the product this is the final thing to be done in model. Communication mix * Marketing Mix Product: WALLS FRUTTARE flavors: MANGO,STRAWBERRY,GRAPES Price: PKR 30 Place: Everywhere in Pakistan. Promotions: Sales promotion: free sampling Advertising: TVC, Billboards, Print media * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging * Low competition * Captures a lot of market with other products under this brand name. * WEAKNESSES * No past experience in this product. Less awareness Source, message , Medium * Source Twenty percent of the giant company uses CELEBRITY ENDORSEMENT. The source of advertisement will be just a TYPICAL PERSON. WALLS FRUTTARE strategy is to pull common people through PUSH typical people. * Message . It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are h uge fans. Available in three flavours; mango, strawberry and grapes,. * Medium Walls fruttare is using electronic, print media as a source of medium. Majorly walls fruttare is using Electronic media so as for the rapid awareness of the product as it is highly effective source of medium. Initially apart from ads shown on the major TV channels, Sting is using free sampling campaigns as the most suitable and effective source. The messages conveyed by different communication vehicle: * TVC: It creates unlimited energy and makes the impossible, Possible. * Billboard: Product will be focused and the supernatural things occurring will be highlighted. * Print media: The message in billboard will be displayed in print media as well. s Estimated Budget PKR19, 200,000 for T. V adds. (19. 20 million) PKR 20,53,3000 bill boards and posters. PKR 54,75,999 for print Advertisement: magazines, newspapers and broachers. Total Budget:45,20,8999 We decide to Estimated our budget as follows * Budget for T. V Add For T. V add PKR 2,000 per second for prime time at slot available air time, for 30-40 sec: one T. V add costs PKR 80000 for once and for 4 T. V channels 80000x 4=320000 once on 4 channels. We decided to make our T. V add on-air 2 times in a day on 4 channels which costs: 320000 x 2 = PKR 640000 per day cost of 4 channels airtime. For 30 days campaign 64000030: 19,200,000 PKR for 30 days. * Budget for bill boards and panels PKR 20,53,3000for Spectacular/bill boards (60 x 20, 1200 sq feet): 18Targeted Regions: Lahore A: D. H. A, Airport, Fortress stadium, jail road. Lahore B: Thokar Niaz Baig (Near Uni. Of Lahore), johar town (Shukat Khanum), model town (Link road), Iqbal town (Wahdat road). Lahore C: Chuburji (Round about) , Karachi A: Saddar road, Clifton. Karachi B: Gulshan, Defence Road, Airport road. Islamabad: Blue area, Air port road, Muree road, Parliament house road. Total 18 Sites in 3 cities: Estimated Cost of Billboards Contents| Budget(PKRS)| Skin printing cost (21,5 0018 sites)| 38,7000| Vendor charges (23,200018)| 41,76,000| Taxes 16%, GST 1% (10,88018)| 195,840| Total cost| 47,58,840| * Streamers cost: PKRS. 70. 75,512divide into 3 cities Regions: Lahore A, Lahore B, Lahore C: 23,58,504(main boulevard, canal road, motorway interchange, mall road) Karachi A and Karachi B: 23,58,504(Gulastan. e. j ohar, gulshan, defense road, airport road, Clifton) Islamabad: 23,58,504(Islamabad interchange, Supreme Court road, aabpara road, muree road) Summary of streamers cost: Regions| Budget| Lahore (A)| 23,58,504| Lahore (B)| | Lahore (C)| | Karachi (A)| 23,58,504| Karachi (B)| | Islamabad Total| 23,585,04 70,75,512| * Print media: cost PKR 54,75,999 Magazines, newspapers and broachers are tools used in print media, we split cost into 3 classifications: Summary of Print media: ITEM| Budgets| Magazines| 18,25,333| Broachers| 18,25,333| Newspapers| 18,25,333| Total| 54,75,999| For print media we cover these news papers and magazines: The news, Dawn, Jang and nawa-e-waqt, Akhbar-e-Jahan. Summary of Total Budget Allocation Contents| Budget(PKRS)| Television add| 19,200,000| Spectaculars/billboards/posters| 20,53,3000| Print media| 5475999| Total Cost 45208999 (45. 20)million| | | | Promotional campaign guidelines * Creative objective The strategy adopted by walls for their new product fruttare is to create awareness about fruttare with particular brand image. So as to emplace the fruttare in customer’s mind. They are strongly focusing on advertisements. To create a new trend of using a new ice lolly in less price. And also provide the quality information about the walls fruttare ice cream and also increase the customer traffic through advertising. * Creative strategy The task which has been assigned to us is exclusively for the new product which is newly launched. So fruttare is a new born product which is for kids and teen agers. The working includes TVC, and print media. * Electronic Media In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. Free from sodium , fats, and cholesterols. * Slogan of walls Fruttare The Slogan of walls fruttare is †. MAKING YOU HAPPY† Objective: To achieve the market share and customer satisfaction through awareness. Method: Through Tvc and billboards, newspaper and magazines create awareness and remind the brand image in the minds of customers. * Advertisement Appeal The execution style adopted by fruttare is EMOTIONAL at the beginning and RATION AL at the end. The ad includes the Pricing, brand image, availability. Media plan of â€Å"FRUTTARE† * Media objectives Our brand â€Å"fruttare† offers quality and taste to consumers, but to attract more customers through advertisement plan, and focus on our main brand image. we interact with the ad agency to develop art works on our creative brief. Our campaign is for 30 days all over the Pakistan in which we cover electronic media, Outdoor activities and Print media are included. Creative brief and SCRIPT of T. V Add: In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. * Free from sodium, fats, and cholesterols. Reach Frequency of exposure desired, and Impact We plan to distribute our product at out door locations where the reach and frequency will be easy and in reach of every people which makes people to buy our product. Make Media Plans for Electronic, Outdoors and Print We will lunched this advertising campaign for 30 days: billboards and posters on DHA area Lahore, we prefer the billboard on Allama Iqbal Airport road, on the bridge to Allama Iqbal Airport, farozpur road, main boulevard road, cover under passes with bridge panels (Doctor hospital, campus bridge, Dharmpura underpasses),. nd outside college and universities and restaurants and general stores. For print media we cover these news papers and magazines. For Electronic media we pay for air time ad from Geo T. V , PTV,EXPRESS HUM TV, Other local cable channels in Lahore. Gross Rating Points(GRP): The formula being used by GRP is CPM = (Cost of Media/Total Audience) x1000 Message Continuity We will use continuity of message thro ugh advertisement compaign so that people ca n reminds our product again. * Geographic scope of our promotions Through TVC ad very cover all regions of Pakistan so that people can prefer our product on others. * Media Strategy It has been discussed previously in phase 1. Summary It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , We have chosen newly launched product of walls company â€Å"WALLS FRUTTARE â€Å"for advertising and promotional campaign. After seeing competitive analysis we will design logo and slogan of our product. Our vision and mission shows the information and objectives of our product. The whole idea revolves around the advertising campaign of the brand. . We further categorize Lahore into A, B, C, and Karachi into A and B and Islamabad. According to this we divided budget into different sections according to their importance. The T. V add is the main medium for our Campaign which will on air on 4 different T. V channels which increases the reach and frequency among people, this campaign will run for 30 days. Other mediums like billboards, hoardings allow people to watch add while driving, walking on the road, print media with different magazines; news papers and broachers increase the promotional activity regarding our brand. The budget of forty five million very adequate to use on those mediums, our brand of â€Å"WALLS FRUTTARE† made for getting attraction of people, we make our art work just according to the product, when people see our advertisement, they feel of happiness thirst and cool will increase and result in people willing to get â€Å"WALLS FRUTTARE†

Law Research Proposal Example | Topics and Well Written Essays - 750 words

Law - Research Proposal Example Moreover, will a sentence for a rich person be subjected differently as opposed to that of a deprived individual? Background A popular idiom denoting the above subject states that the civil law is intended for the wealthy while criminal law is for the deprived. Impartiality before the law is unproductive in an unequal civilization. Distant from having an integral structure that guards the poor against the affluent, there is a justice constitution that ditches the poor. There persists to be numerous people who state publicly that affluent criminals, even killers who have the capability to use costly legal representatives, are never killed, while the minority increase in penitentiaries while the majority are stood for by public protectors or, occasionally, by pro bono members in big law firms. It is not purely the governing decree itself, but the broadening gap flanked by the Have's along with have-Nots (Dorpat, 2007). It is those who direct some genus of white collar felony for which, if sentenced at all, the doers can pine in country-club penitentiaries whereas the hardcore offenders- turned to felony since they were unfortunate, starving or unlearned- did crimes to stay alive. The law might be unbiased, but fairness is hardly ever truthfully fair. Problem Statement One must gravely scrutinize how justice is described, traditionally, and then arbitrate the extent the law has diverged from its initial connotation: "fairness has been described as the eminence of being unbiased, the equivalent handling of equals, and existing in concurrence with the innate law and the heavenly plan. Fairness entails integrity in coping with others and matching people’s lives to truths and precision. This ill-fated background carries on underplaying the significance of the natural law in handling human cases. One key predicament occurs before any jury appearance: specifically, the law implementation agencies counting the police force, sheriffs and, since the eminence of 9/11 the termed Homeland Security authorities. This reflects in the judicial attitude towards the sentencing of the poor people (Ashworth, 2010). Frequently, the verdict of the jury on the rich people, if any subsists, is woefully derisory to facilitate them be sentenced to long term periods. The jury is perceived more as error finders as opposed to solution givers and colleagues in the Governments also undertake in this injustice. Hypothesis: The jury partakers will subconsciously deem a defendant’s financial background in the proposition of a verdict. Depicting the variable The Independent variable is a juvenile SFU scholar driving a 150,000 dollar vehicle and another youthful SFU scholar driving a 5000 dollar vehicle. The Dependent variable is the period that the culpable defendant is sentenced in a penitentiary. Participants/ Population The partakers of this venture include 20 scholars in a classroom framework. They include people from diverse backgrounds schooling in identic al circumstances. This is because of the minimal time period required to amass information on the required research. Research Design For this venture, the researcher has to collect the relevant information in class (about 20 individuals) with merely 10 minutes. Therefore, the questionnaire is deemed to be fairly short and has two examples of a similar case since the time frame is also squat. In addition, the procedure the researcher implores to investigate the hypothesis is by administering a