Walls Origin Essays

Walls Origin Essays Walls Origin Essay Walls Origin Essay Contents Situational analysis8 Industry name:8 Company name:8 Product name:8 Mission Statement8 Making you Happy8 Walls History9 GROWTH RATE10 PRODUCT LINE10 oPackaging11 TARGET MARKET12 Current Marketing Mix12 oProduct:SS12 Flavors:12 oPrice:12 oPlace:13 oPromotions:13 Target audience13 Target Market:13 Product Review14 Product name:14 Walls Fruttare Ice Cream14 Price of Product:14 Ingredients:14 ICE CREAM MANUFACTURE15 SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM16 oSTRENGTHS16 oWEAKNESSES16 oOPPERTUNITIES16 oTHREATS17 COMPETITORS REVIEW17 OMORE17 oHico:18 POSITIONING THE PRODUCT18 COMPETITIVE ADVANTAGE18 Market Segmentation19 Walls Fruttare have divided market into these segments19 Demographically Segmentation20 GEOGRAPHIC SEGMENTATION20 Behavioral Segmentation21 Benefits:Quality, taste21 Buying behavior21 CONSUMER INVOLVEMENT21 Potential target audiences and user profile22 Students:22 Kids and teenagers:22 Consumer decision Process22 Problem reorganization:22 Informative search:23 I nternal search:23 External Search:23 Evaluation of alternatives:23 oEvoked set approach24 Multi-attributes approach:24 FCB (Foote, Cone, Belding) Model25 Marketing and advertising plan26 oMarketing objective:26 Pricing strategies:26 Promotional strategies:26 Distribution strategies:26 Walls Fruttare Distribution Channel27 Target audience27 oTarget Market:27 oDemographics:27 oPsychographic:28 oPositioning strategy:28 Communication objective28 DAGMAR model:28 Integrated Marketing communication Mix29 oMarketing Mix29 Awareness29 Interest29 Desire29 Action29 Communication mix30 oMarketing Mix30 oSTRENGTHS30 oWEAKNESSES30 Source, message , Medium31 oSource31 oMessage31 oMedium31 s Estimated Budget32 We decide to Estimated our budget as follows32 oBudget for T. V Add32 oBudget for bill boards and panels32 oEstimated Cost of Billboards33 oStreamers cost: PKRS. 70. 75,512divide into 3 cities33 oPrint media: cost PKR 54,75,99934 Summary of Total Budget Allocation35 Promotional campaign guidelines35 oCreative objective35 oCreative strategy35 oElectronic Media36 oSlogan of walls Fruttare36 oAdvertisement Appeal36 Media plan of â€Å"FRUTTARE†37 oMedia objectives37 Reach Frequency of exposure desired, and Impact37 Make Media Plans for Electronic, Outdoors and Print38 Message Continuity38 oGeographic scope of our promotions38 oMedia Strategy38 Summary39 WALLS FRUTTARE ICE CREAM ? Situational analysis Industry name: Food industry Company name: Walls ice cream Product name: Walls fruttare ice cream Mission Statement â€Å"Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Making you Happy Few foods are guaranteed to put a smile on peoples faces like ice cream. But while ice cream should always be fun, weve an ever-growing range of lower fat, lower sugar products. Heart brand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites – theres something for everyone Some ice creams are best as an occasional indulgence, but others can b e a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional goodies like calcium and fruit. For example: * Two scoops of Cornetto (a 100ml serving) have only 79 calories and 2. 4g fat. * Magnum Light (170 calories/10g fat) has 30% fewer calories and 33% less fat than Magnum Classic. Walls History Walls is the brand name of Unilevers Heart brand ice cream business, used originally in the United Kingdom and also currently (2006) in Hong Kong, China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam. Walls (Ice Cream) Ltd is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Walls brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Walls was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In 1959, Walls doubled capacity by opening a purpose built ice cream factory at Gloucester, England. Unilever continues to use the brand for ice cream in the UK Whilst remaining (2006) the market leader in the UK in impulse hand held products such as Cornetto and Magnum, and creative in-home products such as Viennetta, the Walls brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle’s ice cream and ice lollies (absorbing the Rowntrees and Lyons Maid brands), and Mars, spin-off ice cream products. GROWTH RATE The ice cream industry itself is growing with a reasonable rate, but for WALL’S the growth rate is quite  encouraging. The major reason for prevailing this dream like growth rate is the radical growth seen in Cornetto in recent years. WALL’S growth rate for recent year was 12%. PRODUCT LINE Walls is a consumer product with a very long range of ice cream brands. Which are shown in the annexed table. Products| Flavors| Cornetto| Mango, Classico, Strawberry| Feast| Chocolate, Kulfa| Split| Mango, Strawberry| Solo| Mango, Kola Raspberry| Mini milk| Samar, Kulfa| Paddlepop| Banana, Rainbow, Chocolate-Fudge| Fruiti| -| Topten| -| Star Cup| Vanilla, Mango Slash, Vanilla, Chocolate, Strawberry| Family Pack (1 liter)| Mango, Chocolate| Walls has introduce a lot of brands with different flavors, the customers has so many options to select the brand according to their taste. This creates a good image in the mind of the customer which resulting the customer loyalty about the Product. * Packaging :  Multiple packaging ?Small packs:   Sticks   Cones   Cups Take home packs:   ? liter packs   1 liter packs   Tubs Bulk packs: * 10 liter packs TARGET MARKET It is the process of evaluating each market segments attractiveness and selecting one or more segments to enter. Some time companies are able to target every segment, because they are financially strong and they can arrange a vast product line. Walls have been introduce different verities with different pricing of which some of are has high price that can only attract high income group and walls has also different brands with low price which can be easily purchase by low income groups. Walls is easily available in urban and rural areas all over the country. Walls has been targeted every segment and we can say that walls has a Fragmented market. Current Marketing Mix * Product: WALLS FRUTTARE Flavors: MANGO, STRAWBERRY, GRAPES * Price: PKR 30 * Place: Everywhere in Pakistan. * Promotions: * Sales promotion: free sampling * Advertising: TVC, Billboards, Print media Target audience Primary target audience: Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Product Review Product name: Walls Fruttare Ice Cream It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , you transports you to the past, to your childhood, a carefree and happy time. So go out there and make the child inside you happy with not one, not two but three amazing  lollies! Price of Product: The price of walls fruttare is rs. 30. Ingredients: Ice confection containing pulp, sugar, natural colour, stabilizers, citric acid, and natural flavour ICE CREAM MANUFACTURE The basic steps in the manufacturing of ice cream are generally as follows: * Blending of the mix ingredients * Pasteurization * Homogenization * Aging the mix * Freezing * Packaging * Hardening SWOT ANALYSIS OF WALLS FRUTTARE ICE CREAM SWOT analysis a method that help to identify the product or company Strength, Weakness, Opportunities, and Threads. SWOT ANALYSIS * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging. * Exists from a long time ago. * Low competition * Captures a lot of market with other products under this brand name. WEAKNESSES * No past experience in this product. * High investment required. * OPPERTUNITIES * Further innovation in the product. * Gap in Mkt. for diet ice cream, which Walls can cover because they are more, establish than others. * Walls proves itself to be quality oriented product and maintain good taste and standard, than it would be able to create a strong position in all (Pakistan) for a long period of time. * THREATS * Hico and Gourmet AND Omore is also new comer, but rapidly increase in their Market share is a big threat for Walls. * Any new entrants. Competitors have more loyal customers COMPETITORS REVIEW * Omore * Hico * Gourmet * OMORE OMORE Ice Cream  is a famous  ice cream  brand in Pakistan. It is manufactured by Engro Foods Limited. As a brief introduction, Engro Foods Limited is a multipurpose manufacturing company. It was established in 2004 and is mainly involved in the manufacturing and marketing of various industrial and consumer products including dairy products, fruit juices, ice cream, industry, chemicals and rice/agriculture produce. Omore is manufactured by Engro Foods Limited which is a subsidiary of Engro Corporation Limited. Engro Corporations portfolio consists of seven businesses which include chemical fertilizers, PVC resin, a bulk liquid chemical terminal, industrial automation, foods, power generation and commodity trade. The brand OMORE has been well established since 2009. OMORE has a fully automatic ice cream manufacturing facility, and has a production capacity capable of producing more than 4. 5 million liters of dairy ice cream a year. It is marketed in major cities of  Punjab. OMORE Ice Cream has initially introduced to limited cities across Pakistan such as Karachi, Islamabad, Multan, Lahore, Sahiwal. Today, the OMORE brand is considered to be the favorite in its hometown  Lahore. OMORE Ice Cream produces a variety of flavors, including chocolate, vanilla, mango, strawberry, orange, kulfi, caramel as well as many more. OMORE Ice Cream is one of the few brands in Pakistan to manufacture pure dairy ice cream. After almost 2 years of its launch, Karachi has finally tasted omore. Shop fascias, round shaped small boards, mobile ice-cream trolleys are very much apparent around the city. * Hico: Hico is one of the oldest selling brands in Pakistan, dealing in pure dairy ice creams. Popular flavors are praline, mango, mixed fruit ice cream, and kulfa. Hico is considered as are actual competitor as they are dealing in the same product line which is dairy ice cream but still e has a competitive edge that we’ll be producing fresh fruits Ice cream with fruit chunks. POSITIONING THE PRODUCT After realizing the need, potential in market and rapidly increasing growth and market share of the product. The company launches a WALL FRUTTARE ice cream and expands its product line. Company tries to position it as an economical, qualities, and variety of features. Which can be easily sell at any times anywhere in the country. Company existing position in the market also helps to position it successfully in Pakistan economy. COMPETITIVE ADVANTAGE * it is innovative product of walls . * it is available in different flaour. * Low fat with less surgar. * Fruits used in 70%and 75% * Best quality and pure taste avail uin markets. * Minimum prices with loyal customers. * Attractive packageing * It good brand image. * Durability long time. and remain good taste. And quality. Market Segmentation A market segment consists of a large identifiable group with a market. Buyers are differ in their wants, purchasing powers, geographical location, buying attitude and buying habits Walls FRUTTARE have segmented market according to consumer characteristics and consumer response. Walls Fruttare take advantage for both these strategies. In identical consumer characteristics those whose geographical, demographic and psyhographic characteristics are common and from an other those customer who give much attention to benefits, occasions and brand. Walls Fruttare have divided market into these segments 1. Demographic segmentation. 2. Geographically segmentation. 3. Psychographic segmentation. 4. Behavior to word Product. The walls Fruttare segmented the entire market into such segments, which are differentiable through: Demographically Segmentation Age: Teenage, 20to40 years. Family Size: 4 to 5 members. Gender: Both male and female. Income: RS 15,000 to RS 35,000. Occupation: Professional, Technical and Students, businessman Social Class: Middle Class. Walls Fruttare introduce the brands for the younger as well FRUTTARE as the childrens. Walls FRUTTARE targeted both high as well as low-income gourds. In simple word we can say that walls introduce of all income and all age groups. GEOGRAPHIC SEGMENTATION Region South Asian Region Pakistan, . Density Urban, rulers Climate Both Northern Southern region of Pakistan. This is segmenting the market on basis of location the factors contributes in it is mainly, the number of population of that area and the living standard of that particular location. The walls has been targeted both urban as well as rural areas. Behavioral Segmentation Occasions:For regular occasion. Benefits:Quality, taste Buying behavior Buying Behavior is the decision processes and acts of people involved in buying and using products. CONSUMER INVOLVEMENT Involving customers in product consumption and making marketing strategy can result in more chance of success and improvement of product, while at the same time strengthening relationships and creating mutual benefits. all the 4 P’s and other stimuli like social and economical are well consider to get response as a product and brand choice and to compel consumer to purchase our product This will lead us to follow these steps. Asking customers before launching our product * Setting up a user Group * Asking customers to evaluate new products * Issuing new product announcements * Understanding our customers * Assess the value of our Product * Analyze customer’s reaction Potential target audiences and user profile Students: In young age, mostly students and children are like the different flavor of ice cream. specia lly,in summer season every one like the ice cream. and every one easily purchase the ice cream. WALLS FRUTTARE is anew launch of walls company. mostlly students prefers the taste and quality product of walls. Kids and teenagers: All age groups prefer ice cream quality and taste. Due to the WALLS FRUTTARE quality and taste and with natural flavors kids and teenagers Prefers more our products. It is not just a lolly. Which has 70% or maybe 75% fruit in it which means more flavour and less sugar. familes and kids are huge fans of WALLS FRUTTARE ice cream. Consumer decision Process * Problem Reorganization * Information search * Evaluation of Alternatives * Purchase Decision * Post purchase evaluation Problem reorganization: The first step starts of consumers buying decision process. Which occurs when the consumer search out a need or want. How consumer notices a need or wants for a product which makes him/her? When consumer want to get some things different , then a need gets created to overcome its thrist and fulfill his desire.. Informative search: Every potential Consumer accumulate a search or gets information that might satisfy or meet the need and wants.. every consumer which starts with respect of specific product. he conducts an internal search. This includes memories of past experiences as well as the examination of other brands. Internal search: If a brand has obtained a high level of brand equity,the brand is creating agood image in the consumer min and Internal research creates a good image to purchase. Internally the consumer perceives different product by their loyalty or affiliation. External Search: The consumer mostly spend time in market search. they are three factor Ability, motivation, cost and benefits. WALLS FRUTTARE is introduced by WALLS which is well known brand of UNILEVER in all over the world. It creates a good image of WALLS FRUTTARE. FRUTTARE is advertising very well which create the awareness in consumer mind. Evaluation of alternatives: Three models can be utilized to portray the nature of the evaluation process. * The evoked set approach. * The multiattribute approach. * Affect referral. * Evoked set approach * Inept set: The inept set consist of the brands that are part of person create a good image that are not considered because they elicit it negative feeling. WALLS FRUTTARE is newly launched and creating a positive image. * Inert set: The inert set holds the brand that the consumer is aware of but the individual has neither negative nor positive feeling about the product. The lack of knowledge of the product usually eliminates it. WALLS FRUTTARE is becoming a loveable product among its target audience. * Multi-attributes approach: Another model of methods consumers use to evaluate purchasing alternatives is the multi-attributable approach. It is very useful method to create awareness about the product. FCB (Foote, Cone, Belding) Model High involvement and Feeling Quardant(Affective) -FeelLearnDo Walls Fruttare lies in the second quadrant of FCB model due to effectiveness of its quality and taste. This product decision has high involvement but requires less specific information. Therefore an attitude or feeling towards the product buying decision process is more important. Marketing and advertising plan * Marketing objective: 1)To achieve maximum market share 2), increase sale 3) create awareness among people. 4)Customer satisfaction. 5) Continue product modification and improvement effort to increase customer benefit and reduce cost * Pricing strategies: The prices strategy of â€Å"WALLS FRUTTARE†:ICE LOLLY available in makets at PKR :30, , which is most suitable for the middle and elite class, this pricing strategy, is very prominent against Other ice cream competitors in Pakistan, WALLS FRUTTARE offer different flavours in markets. * Promotional strategies: WALLS FRUTTARE promotional activities includes print media promotion, electronic media promotion, outdoor media activities which includes billboards, communication mix includes, direct marketing, personal relation, advertising, internet marketing. * Distribution strategies: We are offering WALLS FRUTTARE is easily available through different distridubution channels. Walls Fruttare Distribution Channel Producer warehouse Retailer consumer Walls select this channel because its target market is urban as well as rural area and it is not possible for the Walls to place its product to all the segments directly or with short channel. Target audience Primary target audience: * Target Market: * Generation X (8_15) :STICK LOLLY * Generation Y (1824 yrs): STICK LOLLY * Student,Professional Secondary target market: * Children and teenagers Demographics: Gender: Male and female Age: generationX generation Y Income: RS 30000 (monthly income) * Psychographic: Buying behavior: it is an important step before buying the produet. People of Pakistan try different products which differ from other products. Awareness and trail is the key factor and first step which helps buy people according to necessity. Decision making: We live in male dominant society where males are ont o making decisions and spend according to their earnings. WALLS FRUTTARE starting price is 30 rupees so making decision is not a big deal for a common person. * Positioning strategy: The plan suggested would project as a high quality brand. Considering OMORE ICE CREAM consumer leaving the market and the consumers are running out of alternatives, now would be the best time for WALLS FRUTTARE to take advantage of the market. Consumer Behavior analysis and purchase patterns suggest that the perception of the brand is important. The plan would try to improve that. Communication objective DAGMAR model: Defining advertising goals for measured results is the full form of DAGMAR. The DAGMAR model was built around four stages of communication results, Awareness, interest, desire, Action. Walls fruttare communication strategy fulfill AIDA requirement and thus it lies in AIDA also lies in FCB model. Integrated Marketing communication Mix * Marketing Mix Product: Walls Fruttare Three flavors: Strawberry, Mango, Grapes Price: Fruttare ice Lolly Rs:30 WALL’S is creating awareness about its new products such as Walls Fruttare for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for advertisement and for that it is following AIDA model. Awareness The WALL’S uses print and electronic media plus the sign boards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its newly launched products FRUTTARE. * Interest As the public gets awareness of the produces of WALL’S the next step is to create interest among the target buyers about the product which is again done through advertisement. * Desire The WALLâ₠¬â„¢S create curiosity among the customers and transform that curiosity into the desire of the product. * Action Finally to make the customer purchase the product this is the final thing to be done in model. Communication mix * Marketing Mix Product: WALLS FRUTTARE flavors: MANGO,STRAWBERRY,GRAPES Price: PKR 30 Place: Everywhere in Pakistan. Promotions: Sales promotion: free sampling Advertising: TVC, Billboards, Print media * STRENGTHS * Innovation. * Strong brand name. * Certified under the health certification. * An attractive packaging * Low competition * Captures a lot of market with other products under this brand name. * WEAKNESSES * No past experience in this product. Less awareness Source, message , Medium * Source Twenty percent of the giant company uses CELEBRITY ENDORSEMENT. The source of advertisement will be just a TYPICAL PERSON. WALLS FRUTTARE strategy is to pull common people through PUSH typical people. * Message . It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are h uge fans. Available in three flavours; mango, strawberry and grapes,. * Medium Walls fruttare is using electronic, print media as a source of medium. Majorly walls fruttare is using Electronic media so as for the rapid awareness of the product as it is highly effective source of medium. Initially apart from ads shown on the major TV channels, Sting is using free sampling campaigns as the most suitable and effective source. The messages conveyed by different communication vehicle: * TVC: It creates unlimited energy and makes the impossible, Possible. * Billboard: Product will be focused and the supernatural things occurring will be highlighted. * Print media: The message in billboard will be displayed in print media as well. s Estimated Budget PKR19, 200,000 for T. V adds. (19. 20 million) PKR 20,53,3000 bill boards and posters. PKR 54,75,999 for print Advertisement: magazines, newspapers and broachers. Total Budget:45,20,8999 We decide to Estimated our budget as follows * Budget for T. V Add For T. V add PKR 2,000 per second for prime time at slot available air time, for 30-40 sec: one T. V add costs PKR 80000 for once and for 4 T. V channels 80000x 4=320000 once on 4 channels. We decided to make our T. V add on-air 2 times in a day on 4 channels which costs: 320000 x 2 = PKR 640000 per day cost of 4 channels airtime. For 30 days campaign 64000030: 19,200,000 PKR for 30 days. * Budget for bill boards and panels PKR 20,53,3000for Spectacular/bill boards (60 x 20, 1200 sq feet): 18Targeted Regions: Lahore A: D. H. A, Airport, Fortress stadium, jail road. Lahore B: Thokar Niaz Baig (Near Uni. Of Lahore), johar town (Shukat Khanum), model town (Link road), Iqbal town (Wahdat road). Lahore C: Chuburji (Round about) , Karachi A: Saddar road, Clifton. Karachi B: Gulshan, Defence Road, Airport road. Islamabad: Blue area, Air port road, Muree road, Parliament house road. Total 18 Sites in 3 cities: Estimated Cost of Billboards Contents| Budget(PKRS)| Skin printing cost (21,5 0018 sites)| 38,7000| Vendor charges (23,200018)| 41,76,000| Taxes 16%, GST 1% (10,88018)| 195,840| Total cost| 47,58,840| * Streamers cost: PKRS. 70. 75,512divide into 3 cities Regions: Lahore A, Lahore B, Lahore C: 23,58,504(main boulevard, canal road, motorway interchange, mall road) Karachi A and Karachi B: 23,58,504(Gulastan. e. j ohar, gulshan, defense road, airport road, Clifton) Islamabad: 23,58,504(Islamabad interchange, Supreme Court road, aabpara road, muree road) Summary of streamers cost: Regions| Budget| Lahore (A)| 23,58,504| Lahore (B)| | Lahore (C)| | Karachi (A)| 23,58,504| Karachi (B)| | Islamabad Total| 23,585,04 70,75,512| * Print media: cost PKR 54,75,999 Magazines, newspapers and broachers are tools used in print media, we split cost into 3 classifications: Summary of Print media: ITEM| Budgets| Magazines| 18,25,333| Broachers| 18,25,333| Newspapers| 18,25,333| Total| 54,75,999| For print media we cover these news papers and magazines: The news, Dawn, Jang and nawa-e-waqt, Akhbar-e-Jahan. Summary of Total Budget Allocation Contents| Budget(PKRS)| Television add| 19,200,000| Spectaculars/billboards/posters| 20,53,3000| Print media| 5475999| Total Cost 45208999 (45. 20)million| | | | Promotional campaign guidelines * Creative objective The strategy adopted by walls for their new product fruttare is to create awareness about fruttare with particular brand image. So as to emplace the fruttare in customer’s mind. They are strongly focusing on advertisements. To create a new trend of using a new ice lolly in less price. And also provide the quality information about the walls fruttare ice cream and also increase the customer traffic through advertising. * Creative strategy The task which has been assigned to us is exclusively for the new product which is newly launched. So fruttare is a new born product which is for kids and teen agers. The working includes TVC, and print media. * Electronic Media In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. Free from sodium , fats, and cholesterols. * Slogan of walls Fruttare The Slogan of walls fruttare is †. MAKING YOU HAPPY† Objective: To achieve the market share and customer satisfaction through awareness. Method: Through Tvc and billboards, newspaper and magazines create awareness and remind the brand image in the minds of customers. * Advertisement Appeal The execution style adopted by fruttare is EMOTIONAL at the beginning and RATION AL at the end. The ad includes the Pricing, brand image, availability. Media plan of â€Å"FRUTTARE† * Media objectives Our brand â€Å"fruttare† offers quality and taste to consumers, but to attract more customers through advertisement plan, and focus on our main brand image. we interact with the ad agency to develop art works on our creative brief. Our campaign is for 30 days all over the Pakistan in which we cover electronic media, Outdoor activities and Print media are included. Creative brief and SCRIPT of T. V Add: In TVC ad we are giving a theme which is deliberately try to show the fresh fruits that are the one of the ingredients of fruttare coming out from fresh fruits. And it contains the taste of fresh fruits of summer and it contains 70 % real taste of fresh fruits. It is free from artificial flavors of fruits because our target market is kids and teen- agers. it is launched in three flavors mango, strawberry and grapes. Because these are the favorite fruits of children in summer and they feels fresh and fulfill their needs and wants and make the happy and enjoy. The features and benefits of eating fruttare are unlimited and the consumer would fantasize its uses. * A consumer gains 60 % kcal/ product. * Free from sodium, fats, and cholesterols. Reach Frequency of exposure desired, and Impact We plan to distribute our product at out door locations where the reach and frequency will be easy and in reach of every people which makes people to buy our product. Make Media Plans for Electronic, Outdoors and Print We will lunched this advertising campaign for 30 days: billboards and posters on DHA area Lahore, we prefer the billboard on Allama Iqbal Airport road, on the bridge to Allama Iqbal Airport, farozpur road, main boulevard road, cover under passes with bridge panels (Doctor hospital, campus bridge, Dharmpura underpasses),. nd outside college and universities and restaurants and general stores. For print media we cover these news papers and magazines. For Electronic media we pay for air time ad from Geo T. V , PTV,EXPRESS HUM TV, Other local cable channels in Lahore. Gross Rating Points(GRP): The formula being used by GRP is CPM = (Cost of Media/Total Audience) x1000 Message Continuity We will use continuity of message thro ugh advertisement compaign so that people ca n reminds our product again. * Geographic scope of our promotions Through TVC ad very cover all regions of Pakistan so that people can prefer our product on others. * Media Strategy It has been discussed previously in phase 1. Summary It is just a lolly. which has 70% or maybe 75% fruit in it which means more flavour and less sugar. I like an ad of Fruttare but , myself and my entire family are huge fans. Available in three flavours; mango, strawberry and grapes,. The advertising, also, has been spot on. The roads are covered with Fruttare with lollies appearing on the ground, on billboards or pole banners and on TV. Hubby dear and myself came across a BTL activity at the Forum mall today which was both fun and rewarding. While I lost the game, hubby dear won the jackpot and was the proud owner of two Fruttare! Even though we hated Walls Badami (a kulfi icecream which you should never try), Fruttare has won us completely. Ice cream is a very feel good product. , We have chosen newly launched product of walls company â€Å"WALLS FRUTTARE â€Å"for advertising and promotional campaign. After seeing competitive analysis we will design logo and slogan of our product. Our vision and mission shows the information and objectives of our product. The whole idea revolves around the advertising campaign of the brand. . We further categorize Lahore into A, B, C, and Karachi into A and B and Islamabad. According to this we divided budget into different sections according to their importance. The T. V add is the main medium for our Campaign which will on air on 4 different T. V channels which increases the reach and frequency among people, this campaign will run for 30 days. Other mediums like billboards, hoardings allow people to watch add while driving, walking on the road, print media with different magazines; news papers and broachers increase the promotional activity regarding our brand. The budget of forty five million very adequate to use on those mediums, our brand of â€Å"WALLS FRUTTARE† made for getting attraction of people, we make our art work just according to the product, when people see our advertisement, they feel of happiness thirst and cool will increase and result in people willing to get â€Å"WALLS FRUTTARE†

Law Research Proposal Example | Topics and Well Written Essays - 750 words

Law - Research Proposal Example Moreover, will a sentence for a rich person be subjected differently as opposed to that of a deprived individual? Background A popular idiom denoting the above subject states that the civil law is intended for the wealthy while criminal law is for the deprived. Impartiality before the law is unproductive in an unequal civilization. Distant from having an integral structure that guards the poor against the affluent, there is a justice constitution that ditches the poor. There persists to be numerous people who state publicly that affluent criminals, even killers who have the capability to use costly legal representatives, are never killed, while the minority increase in penitentiaries while the majority are stood for by public protectors or, occasionally, by pro bono members in big law firms. It is not purely the governing decree itself, but the broadening gap flanked by the Have's along with have-Nots (Dorpat, 2007). It is those who direct some genus of white collar felony for which, if sentenced at all, the doers can pine in country-club penitentiaries whereas the hardcore offenders- turned to felony since they were unfortunate, starving or unlearned- did crimes to stay alive. The law might be unbiased, but fairness is hardly ever truthfully fair. Problem Statement One must gravely scrutinize how justice is described, traditionally, and then arbitrate the extent the law has diverged from its initial connotation: "fairness has been described as the eminence of being unbiased, the equivalent handling of equals, and existing in concurrence with the innate law and the heavenly plan. Fairness entails integrity in coping with others and matching people’s lives to truths and precision. This ill-fated background carries on underplaying the significance of the natural law in handling human cases. One key predicament occurs before any jury appearance: specifically, the law implementation agencies counting the police force, sheriffs and, since the eminence of 9/11 the termed Homeland Security authorities. This reflects in the judicial attitude towards the sentencing of the poor people (Ashworth, 2010). Frequently, the verdict of the jury on the rich people, if any subsists, is woefully derisory to facilitate them be sentenced to long term periods. The jury is perceived more as error finders as opposed to solution givers and colleagues in the Governments also undertake in this injustice. Hypothesis: The jury partakers will subconsciously deem a defendant’s financial background in the proposition of a verdict. Depicting the variable The Independent variable is a juvenile SFU scholar driving a 150,000 dollar vehicle and another youthful SFU scholar driving a 5000 dollar vehicle. The Dependent variable is the period that the culpable defendant is sentenced in a penitentiary. Participants/ Population The partakers of this venture include 20 scholars in a classroom framework. They include people from diverse backgrounds schooling in identic al circumstances. This is because of the minimal time period required to amass information on the required research. Research Design For this venture, the researcher has to collect the relevant information in class (about 20 individuals) with merely 10 minutes. Therefore, the questionnaire is deemed to be fairly short and has two examples of a similar case since the time frame is also squat. In addition, the procedure the researcher implores to investigate the hypothesis is by administering a

Citizen Engagement in development research Essay

Citizen Engagement in development research - Essay Example Its purpose is to contribute in meaningful ways to specific public policy decisions in a transparent and accountable manner". (Phillips, 2002) Around the period centering 1970s, the different governments, especially of the Western nations, more profoundly thought of extending the responsibilities of the citizens and gradually increased and spread the application of the plans in various arenas primarily including the social and infrastructural bodies to address more deeply the quintessential aspects of education and health. Citizens were encouraged to intensively participate and monitor in many small developmental projects and related campaigns in their respective community areas.  Lack of substantial civilian involvement at that period prompted many theories to be developed and scrutinized at this very context. There have been several approaches and detailed theoretical study and discussion regarding literature of public involvement in developmental affairs of the governance. Many such views were studied exhaustively and dissected minutely to frame administrative policies across the nations of the world. One such view to understand the role of civilians in attaining developmental goals was the neo-liberal market approach. The main argument of the neo-liberal market approach is a continually sustained moderation of the government authority through a proper mix of privatization and decentralization policies (Gaventa, 2007). In this particular framework, the main critic is the civilians are mechanically.

Sociological Theories of Leisure: Marx and Weber

Sociological Theories of Leisure: Marx and Weber Leisure is an area of sociological study that has, according to many sociologists including Chris Rojek[1] been neglected. The literature, certainly in the countries of Britain and Australia, has been dominated by views and theories that fit into a Marxist framework. ‘Leisure’ is juxtaposed against what is deemed its opposite, ‘work.’ In this essay I shall attempt to elucidate some of that Marxist framework and then criticise what can be viewed as its limitations thus, hopefully, highlighted and understanding some of the implications necessary for a further and deeper understanding of the sociology of leisure. Marx’s most basic premise, that man in capitalist society is alienated from his own labour, is also, unsurprisingly, the theoretical underpinning for Marxist notions of leisure. The change from older forms of economic markets to capitalist industrialisation forced a schism in the work/leisure relationship. â€Å"The identification of leisure as the sphere in which needs are satisfied and pleasure found simultaneously makes work less susceptible to criticism as unsatisfactory and more salient as that which has to be tolerated to ‘earn’ the freedom of leisure. Instrumentalism about work is built into this enforced separation: ‘leisure’ is the prize to be won.†[2] This demarcation is seen as the principle victory, in a stream of relatively uncontested battles, of capitalism in regards to leisure. The alienation of labour is made more tolerable by leisure activities and pursuits. The idea that one worked to live at the weekend, or outside of work, became prevalent. Work became a means to an end. The sphere of leisure, once created, offered the ruling classes the opportunity to restrict and control workers lives further, in insidious ways, permeating what was supposed to be ‘free’ time. â€Å"If the working class wants alcohol and music, it shall have them but only to be consumed under certain conditions.†[3] Under the guise of caring for workers rights and needs, and by setting up institutions of leisure, the dominant ruling classes could ensure that time away from work was spent in activities deemed appropriate. The point of this control was, of course, to ensure the productivity of workers and thus perpetuate the capitalist market. A hung over worker was of little use. â€Å"The establishment of leisure as consumption†¦has also been of considerable significance.†[4] This was capitalism’s second great victory in regards to leisure. The capitalist process, at its most fundamental, is all about consumption. By turning leisure into a commodity, to be bought and sold as well as used, revenue could be exploited. The irony and hypocrisy of the sphere of leisure, supposedly free of capitalist ideology, feeding that ideology with new avenues of revenue, production and reproduction, is shown by Clarke and Critcher. The freedom of leisure is a fallacy. â€Å"The much vaunted democracy of the market-place rests on the rather less democratic foundations of the profoundly unequal distribution of wealth and income.†[5] Instead of resistance to the fact that choice is limited, nay controlled, by the market, we, the consumer, value what choices we do have all the more. Choice in leisure is curtailed by social division and unequal distribution.â€Å"Those with relatively more control over work tend to have more control over their leisure; class does not end at the factory gate†¦gender even less so.†[6] Clarke and Critcher indicate a direct link between the alienation of work, to an alienation of leisure, precisely because they conceptualise leisure as being a by product of what we term as work. Leisure is defined by work, caused by work and needed because of work in a capitalist industrial society. Resistance to leisure models are, according to Clarke and Critcher, ultimately futile. The market can not completely control how leisure products are used, the young especially tend to use them in ways never envisioned. This would be seen as a site of resistance except, â€Å"Such strategies may modify but cannot challenge the market/consumer model. Before we can modify the meaning and use of any commodity, we must first enter the market as consumers to acquire it.†[7] â€Å"In a manner sometimes reminiscent of the early Marx, Simmel argues that modern production is not the site of creativity, of individuality, of pleasure.†[8] Marx stated that workers were alienated from their species being, their creativity, individuality and ultimately their pleasure. Simmel here echoes those sentiments. He also concurs that leisure is an escape from such alienation. â€Å"In this context then, the history of forms of leisure is the history of labour The exhaustion of our mental and physical energies in work lead us to require only one thing of our leisure; ‘we must be made comfortable’; ‘we only wish to be amused.’†[9] These notions are very similar to those of Marxist and neo-Marxist theorists such as Clarke and Critcher. Leisure is a reward for time spent working and the real purpose of leisure is to repair and relax the worker ready to once more be a useful member of the industrial complex. â€Å"The sphere of non-work, ostensibly that of leisure, can also be filled out by consumption and by circulation in search of what is new. Where a mass of consumers has been created, commodities can be sold for their price rather than their quality.†[10] It is to be noted that in sociology of the Marxist tradition, and here in Simmel’s own words, what constitutes leisure in a capitalist society for the workers is judged morally bankrupt and alienating. Quantity over quality, mere amusement over the satisfaction of any deeper needs. Many theorists question this view. Wrestling would certainly be treated as such mere amusement in a Marxist or Simmel tradition, yet for Barthes[11], such ‘low’ culture reproduces the ‘species being’ that they see as lacking from capitalist leisure. The Marxist tradition makes those judgements with very little empirical evidence. As Rojek states, â€Å"So far leisure and other studies have provided little sense of what people actually do or feel in pubs, gardens, kitchens, on pitches or package tours.†[12] The assumption of what people experience during leisure is dangerous. [13] In Freudian psychology, â€Å"An irresistible verbal transition†¦effortlessly replaces the†¦term ‘leisure,’ with a substitute, ‘pleasure.’†[14] In essence our existence, at the polymorphous perversity stage, begins as fun. The processes of society, the rules of the ego, attempt to cage that fun. â€Å"The world of fun is repressed.†[15] Freud noted the classic bourgeois ego, perhaps best represented by Veblen’s â€Å"Leisure class.†[16] For Freud, it was, â€Å" Just this ‘objectivity’ which justified the utilitarian tradition in psychology, and, viewing the individual as a consumer rather than a producer, regarded pleasure as the consequence of possessing valued objects.†[17] Freud depicted the Bourgeois ego as deriving its pleasure from owning commodities. This pleasure was leisure and inexorably, in both implicit and explicit ways, the subordinate classes were compelled to adopt this view because, as Rojek points out, â€Å"the ideas of the bourgeois class are the ruling ideas in society.†[18] Interestingly, Freudian psychology breaks with Marxist tradition. The pleasure of fun is not to be found in commodities. Commodities are the only form of leisure since, under capitalist ideology all leisure is a commodity. So, reacting to the psychological need to escape from the alienation of work, people seek excitement from their commodities instead. â€Å"Consumption has become exciting†¦Possession, of course, remains its prerequisite, but necessity is held in abeyance.†[19] The act of shopping in itself has become the excitement, the commodity itself holds less importance. Evidence of this comes from, â€Å"The comparative longevity of modern goods (Which are) overwhelmed by the wish for continual newness.†[20] Freud, rather pessimistically, saw no real way out of this ideological trap, hence his claim, â€Å"For psychoanalysis the modest therapeutic aim of ‘transforming neurotic misery into common unhappiness.’†[21] â€Å"Kelly argues that, ‘If something has to be done then it isn’t leisure’ and that ‘leisure is generally understood as chosen activity that is not work.’†[22] Sociology is replete with such ethereal and vague definitions of just what exactly leisure is. Clarke and Critcher state that their work, â€Å"Does not attempt to lay to rest all those complex definitional questions about what is or is not leisure. We do not believe that these questions can be solved by ever more elaborate analytical juggling.†[23] H F Moorhouse[24] takes issue with this. He raises the very salient point that one could consider it blithely ignorant to conduct a whole study without first defining what it is one is researching. Clarke and Critcher rely on a ‘self evident’ truth of what leisure is. ‘Self evident’ truths are, quite often, less than self evident. They rely on common sense notions, but sense in this case is not necessarily c ommon. â€Å"It operates with the simplistic and stereotyped view of what most ‘work’ is like, seeing it as impoverished, routinised, deskilled etc†¦..What is a very complicated issue is oversimplified.†[25] For Moorhouse, their treatment of work is crude and their definition of leisure spurious. They refuse â€Å"To allow that paid labour can be, for most, a source of satisfaction, purpose, creativity, qualitative experience, and so on.†[26] This can only be seen as a weakness. Classical assumptions of the nature of work and leisure may no longer be sufficient. Clarke and Critcher state that they are writing during a time (1985) of transition to ‘post-industrial’ society. If one take this claim seriously then it has important implications. â€Å"The introduction of flexi-time and the development of human relations techniques in management have made the workplace less oppressive and monotonous for many workers†¦Moreover, technical progress enables paid employment to be conducted from the home.†[27] Technology, in particular that most wide of world webs, has magnified the possibilities of working from home and blurred the lines of what constitutes work and leisure still further. The dualistic and simplistic account, as found in Clarke and Critcher and other works in the Marxist tradition, may no longer be completely adequate to explain the sociology of leisure. Their account seems isolated in a very specific moment, a moment of change . Older accounts, Veblen’s, Marx’s, Simmel’s, may have been entirely accurate at the time they were published, but that time has long since past. Other considerations may need to be taken into account. â€Å"My submission is that the distinctions between work and leisure, public and private life, duty and excitement, have blurred.†[28] If one takes the work of Rojek seriously, what implications for the tired and simplistic definitions of what constitutes work and leisure? Freud defines leisure as pleasure as fun. If the boundaries of what constitutes leisure and work are indeed eroding could it mean that leisure, pleasure and fun can be found in work? Or work in fun? A cogent example would be of a party that one feels obliged to attend. You do not like the food, you hate the music, you’re surrounded by people you despise and you would give anything to be anywhere else. Yet this is your leisure time? The sociology of leisure needs to address these concerns. â€Å"Relationships and structures of leisure help mitigate human problems, foster cohesion in communities, alleviate personal suffering, maintain economic stability, and encourage political activity.†[29] Some sociologists see leisure as being a site for developing essential social networks, places that maintain and improve cohesion and interaction. If one considers Simmel’s conception that sociability is the, â€Å"Pure form of interacting independence of individuals,’†[30] then one might conclude that the development of leisure networks are a ‘morally’ good occurrence that let actors enjoy true or ‘pure’ leisure, pleasure and fun. Perhaps for the good of the sociology of leisure, â€Å"There is a need to shift attention away from the characteristics of individuals or groups as the unit of analysis, and focus on the characteristics of social relationships between people.†[31] â€Å"Social structure may also be manipulated by the intentional activities of actors.†[32] The Marxist based argument is one sided. The bourgeois are the active oppressors, the working class the submissive victims and there is no room for any real dialogue between worker’s desire and capitalist ideology. [33] Also it assumes that capitalist ideology is uniform and coherent. The ideological structure is rarely that simple. Feminist theorists such as Wearing[34] raise the issues of the problem of women’s experiences of leisure. Though raised in Clarke and Crichter’s work, their account does not, perhaps, delve deeply enough into the feminist sociological perspective. The structural and pervasive economic ideology of Marxism is, in many ways, present in feminist accounts, however particular attention should be paid to the fact that this ideology is exclusively the preserve of men, and is not exclusively economic. Theorists such as Butler[35] indicate the problem of explaining women’s position in society while being forced to use the only language available, the language of masculinity. Still further Collins critiques feminism as the preserve of white women only.[36] â€Å"If one ‘is’ a woman then that is surely not all that one is†¦gender intersects with racial, class, ethnic, sexual and regional discursively constituted identities.†[37] In conclusion and as stated above in the introduction to this essay, leisure is very often regarded as having been neglected in the arena of sociological study. Perhaps one of the reasons for this indifference has been the genuine problem of even defining exactly what leisure is. The Marxist tradition has held dominance in the field much since the time of Marx himself. Even those who I have used to criticise some of the Marxist perspectives themselves share many similar views[38]. This is because it is incredibly difficult to understand leisure without its ‘opposite.’ This study is really as much of a study of work as it is of leisure and this author actually can not find fault in that approach. What I do find fault with is the quite often simplistic dualism that is depicted between the two. As Rojek concludes, the edges between work and leisure are blurred and this is something that is important to the future study of leisure. Marxist ideas are frequently accused of being economicly deterministic. Whilst I personally find that accusation a tad harsh, many of the theories outlined above could be accused of considering the economic, the capitalist, a little too much in their theorisations. â€Å"Leisure†¦Ã¢â‚¬ËœIs action in structure†¦produced by action in the real world of roles and responsibilities as well as the division of race, class, age and gender.†[39] All of these particular characteristics must be considered in any study of leisure. Moorhouse suggests a methodology. â€Å"Weber used the concepts of status group and lifestyle to refer to specific patterns of consumption and culturally based attachments. †[40] What is certain is that by using such concepts, and still further, the sociology of leisure can only broaden its knowledge. Bibliography Roland Barthes Mythologies pub by J. Cape 1972 Roland Barthes Image, music, text pub by Fontana Press 1977 Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 The devil makes work: Leisure in capitalist Britain by J Clarke and C Critcher. Published by Macmillan 1985 Leisure in society, A network structural perspective by Patricia A Stokoswki. Published by Mansell 1994 Ways of Escape by Chris Rojek. Published by Macmillan Press 1993 Leisure and Feminist Theory by B Wearing. Published by Sage 1998 Gender trouble by Judith Butler. Published by Routledge 1999 Black feminist thought by P H Collins. Published by Routledge 1990 The theory of the leisure class by Thorstein Veblen. Published by The new American library 1959 Footnotes [1] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 Ways of Escape by Chris Rojek. Published by Macmillan Press 1993 [2] The devil makes work: Leisure in capitalist Britain by J Clarke and C Critcher. Published by Macmillan 1985 p94-95 [3] Ibid p95 [4] Ibid p95 [5] Ibid p96 [6] Ibid [7] Ibid p201 [8] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p78 [9] Ibid p83 [10] Ibid p78 [11] Roland Barthes Mythologies pub by J. Cape 1972 Roland Barthes Image, music, text pub by Fontana Press 1977 [12] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p31 [13] Though Rojek himself reaches many of the same himself conclusions regarding the banality of modern leisure, in particular package tours, travel and tourism. Ways of Escape by Chris Rojek. Published by Macmillan Press 1993 [14] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p53 [15] Ibid p64 [16] The theory of the leisure class by Thorstein Veblen. Published by The new American library 1959 The ruling Bourgeois idea of leisure, for Veblen, was conspicuous consumption, the ostentatious display of wealth through the purchase of commodities. [17] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p69 [18] Ibid p101 [19] Ibid p70 [20] Ibid p70 [21] Ibid p57 [22] Ibid p17 [23] The devil makes work: Leisure in capitalist Britain by J Clarke and C Critcher. Published by Macmillan 1985 pxiii [24] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 [25] Ibid p22 [26] Ibid p25 [27] Ibid p108 [28] Ibid p108 [29] Leisure in society, A network structural perspective by Patricia A Stokoswki. Published by Mansell 1994 p112 [30] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p87 [31] Leisure in society, A network structural perspective by Patricia A Stokoswki. Published by Mansell 1994 p38 [32] Ibid p112 [33] At least not in any meaningful way as we have seen in the above example, from Clarke and Critcher, that the very entry into the market process taints any action with is ideological stigma. [34] Leisure and Feminist Theory by B Wearing. Published by Sage 1998 [35] Gender trouble by Judith Butler. Published by Routledge 1999 [36] Black feminist thought by P H Collins. Published by Routledge 1990 [37] Gender trouble by Judith Butler. Published by Routledge 1999 p6 [38] Ways of Escape by Chris Rojek. Published by Macmillan Press 1993 [39] Leisure in society, A network structural perspective by Patricia A Stokoswki. Published by Mansell 1994 p37 [40] Leisure for leisure edited by Chris Rojek. Published by Macmillan press 1989 p31

Reduction of Natural Resources Essay -- Environment Developing Essays

Reduction of Natural Resources Purpose: The purpose of this paper is to make known the negative social implications of the â€Å"catching-up development myth† through globalization and to break down specific concepts of vertical and lateral oppression from the top natural resources consumers of oil in the world. This paper also demonstrates my interest in creating biological and economic equity in the world through breaking down these oppressive frameworks and hence, my interest in obtaining knowledge about alternative energy uses to be used as a tool to help liberate others in places of need. The â€Å"catching up development myth† as explained by Maria Mies and Vandana Shiva in Ecofeminism, is the idea that underdeveloped countries (meaning, countries that do not equal or exceed the industrial capabilities of modernized counties like the U.S.), through modern technology, are given equal opportunity to become as economically progressive as other countries like the U.S. It is a false precept in many ways. The U.S. has become a model for industrial countries because it has exploited other underdeveloped countries in order to gain its economic power. If underdeveloped countries were to â€Å"catch-up† to where the U.S. is today, they would also need to find another country that they could exploit as much as the U.S. exploits them. When economic reasons are discussed as to the possibilities of unlimited growth in underdeveloped countries the externalization of cost is almost never factored in. The economic, social, and most importantly ecological costs of constant growth in industrialized countries have been and are shifted to the people of underdeveloped countries. Both economic and social costs can be seen in the Maquiladoras on the b... ... natural resources like oil. Understanding ones role in this conceptual framework is also essential in creating a paradigm shift toward ones own awareness and participation in consuming the world’s natural resources such as oil. Building solar houses, using alternative energy sources for transportation, self-sustainability through growing ones own food can all contribute to creating a paradigm shift towards a more Earth sustaining living environments. These are just a few of the things that both affluent and poor countries can do to help deconstruct the negative codependent relationships that currently exist between each other. Works Cited: Mies, Maria, Shiva Vandana. Ecofeminism, Fernwood Publishing Halifax, Nova Scotia, 1993, pp 60 and 302. Weisman, Alan. Gaviotas, A Village to Reinvent the World, Chelsea Green Publishing Co., Vermont, 1998, pp126-127.

Chisti Dargah Essay

In Ajmer city, there is a Dargah Shriff of Hazrat Khwaja Muinuddin Chishti which is indeed an ornament to this city. A holiest place where not only Muslims but other caste people also visit as it is a place of worship for them. Since Khwaja Saheb came to India, he enjoys great respect and devotion universally and known as a ‘Living Spirit† of Harmony and peace. He considered as a redeemer of human suffering and one of the greatest spirits. He has been a source of moral strength and enlightenment of spirituality. Both Hindu and Muslim are faithful and worshipers of Khwaja Saheb. Not only common man, even many mighty kings of Hindustan (India) have worshiped and submitted their self to this great saint. There are precious buildings and various rich charities dedicated to the Dargah of Khwaja Saheb. These are living memorials given by the people of India in the memory of Khwaja Saheb from 750 years. The Dargah is at extream north of Taragarh Hill and here it has the tomb of the great saint. The tomb is main attraction of the Dargah and considered as sanctum of the Dargah. There are amny other prominent attraction which also catches the eyes of visitors as soon as they visit the Dargah. There are two Buland Darwaza, which were built under the vision of Sultan of Malwa, Sultan Ghyasuddin Khilji. He ruled Malwa from 1469 to 1500 A.D. There is another Buland Darwaza(now uses as main entrance) in the north of the Dargah, it was built by H.E.H. Nisam Usman Ali Khan of Hyderabad Deccan in 1915 A.D. It was built at a cost of Rs. 55,857/-. On the top of this Buland Darwaza, there is the main Naqqar Khana (drum house) containing two pairs of huge naqqars (beating drums). These were gifted by Emperor Akbar after his successful victory in a campaign of Bengal. These naqqars (beating drums) are sounded to the accompaniment of music played on Nafeeries and Shahnias. These are sounded only at certain fixed hours of every day and night of the year only by musicians permanent employees of the Dargah. There are many other attractive buildings, tombs, courtyards and Daalaans in the Dargah, Some of which are excellent examples of the Moghul architecture and were erected during the Moghul period. Akbar (the first Moghul Emperor who visited Dargah) visited the Dargah on foot when Ajmer came under his possession. There is a Akbari Masjid in the Dargah built in 1571 A.d. by  Akbar which is a spacious mosque (140Ãâ€"140) feet. Later It was repaired in 1901 A.D. by Nawab Ghafoor Ali of Danapur. As per given on the Website of Dargah Shrine Dargah Shrief, a place where wishes and desires come true. Devotees from all over the world visit this Dargah to be blessed by Khawaja Baba and to fulfill their desires. More often than not their wishes do come true and the wish fulfillment is usually followed by devotees offering flowers, gilaf (velvet cloth), ittar (non-alcoholic perfume) and sandal wood powder. Besides these offerings they also recite Quran, Nafal Namaz, Milad and Aayat-e-Karima and Khatam Khawajgan. Services provided by Dargah Shrine: * Sufies, Dervash and Aulia Allah started the custom of arranging Langars (free distribution of food for all the makhlooks (mankind) and this is now considered as one of the biggest charity one can offer. We arrange Langar, which includes one deg of biryani that can feed 70 people. Note: This should not be included as part of Zakat money. * We make it possible for you to participate in all the activities of Dargah Sharief. The activities include milad, khatam of Quran, special monthly prayers for members etc. This entails becoming a member of our silsila. * Make transport and lodging arrangement, package trips and also offer services of ourguesthouse for free stay. * Make arrangement for donating a room for people visiting the Dargah Sharief We believe Khawaja Baba’s blessings can cure any disease, business or personal problems. If you have any problem please tell us we will pray to lmighty Allah and he will listen out prayer with the blessing of Khawaja Gharib Nawaz R.A. THE MISSION OF KHAWAJA SAHIB It is a well-known historical fact that in spreading the ethical and spiritual values of Islam, major and effective contributions have been made by the walis of Allah (saints). It was their humanistic disposition and pity, which won over the hearts of lakhs of people. They made a direct contact with the masses, served and loved them, lived with them in the realisation of Eternal Truth. Haji Syed Mohammed Sayeed Chishty * The proof of this is more than evident from the history of growth of Islam in India. Although Islam had penetrated in this subcontinent in the first century of Hijra, but the noble task of inspiring the people to its tenets and values in India was accomplished by Hazrat Khwaja Moinuddin Chishty (R.A.) popularly known as Khwaja Sahib and Khwaja Gharib Nawaz. He did it all through his great moral power, glorious and appealing character, with love and dedication to mankind, without any worldly resources of wealth, power, force and material means. * Khwaja Sahib was a scholar of great repute. He interpreted the true Islamic message of love for mankind and through that, the love for the Almighty creator. He preached the Quranic philosophy of the unity of religion and worked out its potentialities for  the whole humanity. He was the greatest mystic of his time. He laid the foundation of the liberal Chishtia order of sufis in India, and inspired millions of souls to be his followers and thus served the masses of the Indian Sub-continent. Why Ajmer Was Chosen Why Ajmer was only selected to be poineer of Hazrat Khawaja Muinuddin Chishti’s mission in India? This is a very general question which may be asked by some critical readers. A microscopic study of the history of India before Khawaja Saheb’s arrival, and of the period of his stay in Ajmer will answer this question successfully. Dargah shrine have already thrown sufficient light on this point, Shrine trace a brief history of Ajmer and the Khawaja Saheb’s Dargah which attracts millions of people every year to seek spiritual blessings of the great saint. Geographically, Ajmer is situated in the heart of Rajasthan, at one time the citadel of India kingdom, and thus it suited the grand mission of Khawaja Saheb best. Politically, Ajmer the seat of a most powerful kingdom of the last Rajput Emperor of India, Raja Prithviraj Chauhan (1179-1192 A.D.) whose whole life was â€Å"one of unbroken chain of chivalrous deeds and glorious exploits which have won for him eternal fame and a name that will last as long as chivalry itself.† Prithviraj was the son of Someshwara (1170-1179 A.D.) who was the 29th descendant in the lineage of King Vasudeva who flourished as far back as 551 A.D. Vasudeva has descended from Chahuan (the founder of the Rajput clan of Chauhans) whose date is untraceable in the description of Ajmer. As given in Sarga IX of the famous documentary â€Å"Prithviraj Vijaya†, runs as below:- The city was so densely populated and there were so many gardens, tanks and wells that not more than one-tenth of the earth was visible to sun, and water in the wells was only two cubits from the ground surface. Karpurdevi (mother of Prithviraj) under whose regency he was brought up also founded a town†. Describing Ajmer in his â€Å"Picturesque India† (p.77) Mr. Caine, says:- â€Å"It is an ancient, beautiful city full of interest, both historical and architectural; its gay busy bazars and its old houses with carved fronts, some of which are among the finest in India, giving added attractions to its superb situation. A well-built stone wall with give gateways surrounds the city†. Source: – http://www.dargahajmer.com/a_about.htm

I Am A Senior Accounting Major - 988 Words

As I browse the communication courses, I see so many courses that would benefit my career path and goals. I am a senior accounting major. The future for me is on the top floor of a skyscraper with my name on the wall. I desire to succeed in the business world and accomplish all goals I set my mind too. To try and choose only three courses to take in communications is a difficult task as I believe the ability to communicate well and effectively is the one of the top valued skills employers desire. In fact, Forbes states that the number one skill that employers value is the ability to work in a team structure, and the number three is the ability to communicate verbally with people inside and outside an organization (1). Two of the top three directly involve the ability to communication well with others. Therefore, I view the ability to communicate well as a vital part of achieving my career goals. The first class I would choose (and did choose) to take is Communications 1018 : Interpersonal Communications. This class covers practical application of communication concepts and skills. Emphasis on self-concept, language, perception, listening, nonverbal communication, and resolution of interpersonal skills development (ULM Catalog). This class taught me the elements of communication between individuals. I learned verbal and non-verbal communication. I learned barriers and noise in communication. I also learned about audiences and levels of intimacy in communication. ThisShow MoreRelatedStatement of Purpose to Major in International Business942 Words   |  4 Pagesgovernment. As a high school senior, I was not oblivious to such a reality, and so upon researching various disciplines to specialize in as an undergraduate and a future professional, I found myself interested in International Business. Moreover, I became to believe, and I still do, in the importance of the field to an emerging country with a booming economy along the multiple career opportunities it presents. Therefore, upon graduating from high school, I opted to major in the field of InternationalRead MoreInformational Interview1234 Words   |  5 PagesInterview As an Accounting major, I am very interested and have become fond of learning about the varying business aspects within the sports industry. As a result, I decided to conduct my interview with a professional that is associated with the business operations of athletics. The person that I interviewed was Dawn Reynolds, the Senior Associate Athletic Director for Business and Finance here at the University of Miami. 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The ethical dilemmaRead MoreLet Us How The Laurier Academic Program1527 Words   |  7 Pageswork for one of the big 5 banks or one of the big 4 accounting firms. The Business Administration program at Laurier will help me achieve my future career plans by teaching me about current information that can be applicable in today’s society. Wilfrid Laurier’s Lazaridis School of Business and Economics is prestigious and highly recognized, being accredited by the Association to Advance Collegiate School of Business, CPA, and winning more accounting gold medals than the other universities in CanadaRead MoreMy Personal Perspective On My Life883 Words   |  4 PagesOne of my spheres of influence is my family. I am both a wife and a mother. I have been married to the same wonderful man for 20 years and we have two beautiful daughters together. Our oldest daughter, Heather, is 19 years old and our youngest daughter, Rebecca is 17 years old. Heather is a senior in college and started student teaching this week. Rebecca is a senior in high school and currently trying to decide which college to go attend. Both girls still live at home with me and my husband. AsRead MoreAudit Letter Example856 Words   |  4 PagesI am writing to apply for the position of VPSG 3.2 Auditor where I can further utilize my skills, strengths and experience. With regards to qualifications and experience, I am a Monash University (Clayton Campus) graduate with a Bachelor of Commerce (Accounting and Finance). I am a Certified Practising Accountant (CPA) qualified professional of CPA Australia. I am currently working as a VPSG 3.1 Auditor in VAGO, where I perform financial audit on the financial information of public sector entitiesRead MorePersonal Statement : Self Identity Wheel Reflection Essay1214 Words   |  5 Pageson subjects that they may be interest in. For sixteen years of my life I have gone through the public school system to get to the position I am at now, a college senior. Through my sixteen years of being a student, I have done a tremendous amount of growing, not only height wise, but also as an individual. The public school system has taught me a lot and played a huge role in shaping me into the college student I am today. I started out going to college in my hometown of Green Bay where are coreRead MorePaper631 Words   |  3 Pages 1231 Maiden Choice Lane 443-825-2287     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   muhammadnadeem60@yahoo.com  Ã‚  Ã‚  Ã‚  Ã‚      Job Objective: To obtain an intern position at a public accounting firm that will utilize my  accounting knowledge and skills.    MAJOR SKILLS: ï‚ ·Ã¯â‚¬  Willing to try new things and am interested in improving efficiency on assigned tasks. ï‚ ·Ã¯â‚¬  Ã¯â‚¬  Able to get along well with co-workers and accept supervision. Received positive evaluations from previous supervisors. ï‚ ·Ã¯â‚¬  Possess